Top Stories
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Dave McMahonJanuary 18, 2021
Team Dunlop Elite racers for 2021 revealed (video)
2021 marks the 15th year of Team Dunlop Elite, one of the most successful amateur motocross support programs in history.…
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Dave McMahonJanuary 18, 2021
Triumph offers free MSF Basic eCourse to new riders
Central to the values of Triumph Motorcycles is a passion for riding. To share this passion, Triumph has partnered with…
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Dave McMahonJanuary 15, 2021
Can-Am Maverick X3 wins Dakar Rally for 4th year in a row
BRP and its Can-Am Off-Road vehicles just scored their fourth consecutive Dakar Rally victory (2018–2021), sweeping the top 11 places.…
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Dave McMahonJanuary 14, 2021
BRP wins three ‘Good Design USA’ awards
Bombardier Recreational Products (BRP) has ended 2020 on a high note with three wins at the prestigious Good Design USA…
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Dave McMahonJanuary 14, 2021
King Of The Baggers expands to five rounds for 2021
The King of the Baggers debut at WeatherTech Raceway Laguna Seca in November was a success, and as a result…
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Dave McMahonJanuary 14, 2021
Harley-Davidson’s Serial 1 announces e-bike demo tour
After recently announcing the unveiling of its debut model lineup, Serial 1 has now announced dates to test its e-bikes…
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Dave McMahonJanuary 14, 2021
2021 Monster Energy Kawasaki team video shoot launches
Kawasaki Motors Corp., U.S.A. has sent Powersports Business a behind-the-scenes video as the 2021 Monster Energy Kawasaki and Monster Energy/Pro…
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Dave McMahonJanuary 13, 2021
Harley-Davidson completes ‘Rewire’ strategic plan, announces reveal of next-step ‘Hardwire’
Harley-Davidson has announced it has completed “The Rewire” – the critical overhaul of its business – setting a strong foundation…
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Dave McMahonJanuary 13, 2021
All-Terrain Motorsports announces ‘Colorado’s largest powersports service center’ location
Opening in spring of 2021 will be “Colorado’s largest powersports service center & showroom,” according to a recent announcement from…
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Dave McMahonJanuary 13, 2021
ATV, side-by-side sales strong in Southwest: report
While some regions of the nation wait for help from Mother Nature for snow (and possibly OEM help with snowmobile…
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