Polaris
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Snow Goer announces 2021 Snowmobile of the Year
Powersports Business sibling publication Snow Goer has announced its prestigious Snowmobile of the Year award for 2021, this year being…
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U.K.: Club Polaris launches community for enthusiasts
Designed to bring together the community of recreational off-road riders, Club Polaris allows Polaris customers in the U.K. to stay…
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Polaris RZR Factory Racing captures 8th straight win at Baja 1000
The Polaris RZR Factory Racing Team captured its eighth consecutive championship at the 53rd SCORE Baja 1000 with Wes Miller…
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Brand’s sales double from May-Sept. vs. year-ago period
Powersports Business continues to learn of particular models that are having a hard time staying on dealership showroom floors due…
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Wine resigns as Polaris CEO, will head Case IH farm equipment maker
Polaris on Tuesday announced that chairman and CEO Scott Wine will leave Polaris to assume the CEO role at CNH…
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Polaris, Zac Brown Band partner to support veterans
Polaris Off Road has teamed up with Zac Brown Band and Camp Southern Ground for the Proud American Thank You…
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Polaris RZR Factory Racing unveils RZR Pro XP for Dakar
Polaris today debuted the RZR Pro XP that its three factory team drivers will race in their conquest of the…
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New aftermarket rack for Polaris Sportsman
Do your dealership’s customers find themselves looking for a way to transport items on their Polaris Sportsman? Are they looking…
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Polaris Q3: Dealer inventory drops 55% due to retail sales growth
Polaris released its Q3 2020 financial and operational results today, reporting reported and adjusted sales increased 10% to $1.955 billion…
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Polaris donates $97K in grants to off-road organizations
Deepening its commitment to providing support for the development and improvements of trail systems throughout the United States, Polaris in…
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Polaris RZR Factory Racing dominates the 2020 UTV World Championship
Polaris RZR Factory Racing prevailed at the 2020 UTV World Championship over the weekend in Lake Havasu, Arizona with wins…
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All-new limited edition crossover side-by-side brings $25,999 starting MSRP
The newest side-by-side launch is a limited-release that brings next-level upgrades to the best-selling crossover side-by-side for riders that demand…
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New Polaris General XP 1000 Factory Custom Edition rocks 400-watt factory amp
Are side-by-side riders at your dealership ready to rock out on their ride with the industry leader in audio? If…
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Polaris launches Empowersports Women’s Riding Council
Whether on snow, dirt, asphalt or sand, women are participating in powersports more than ever before and helping to expand…
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Polaris partnering with Zero Motorcycles to electrify performance ORVs, snowmobiles
Polaris today announced it has signed a 10-year partnership with Zero Motorcycles that will lead to the electrification of its…
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Can-Am dealers are tops for side-by-side shoppers: study
COVID-19 drove industry-wide changes in dealership sales behaviors, but for the third year in a row, Can-Am dealerships were the…
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Moose Racing launches new RZR accessory
Are your customers looking for more storage on their RZR? Do they find themselves running out of room for important…
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Polaris announces 2021 race sleds
Despite the cancellation of its unveiling ceremony at the annual Hay Days event in North Branch, Minnesota, due to COVID-19,…
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Recall related to part on Polaris, Can-Am, Kawasaki UTVs
The U.S. Consumer Product Safety Commission has announced a product recall that affects side-by-sides manufactured by Polaris, Can-Am and Kawasaki.…
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Moose Racing reveals new doors for RZR
Are customers at your dealership looking for ways to set themselves apart on their weekend fun runs? Make sure your…
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