News
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Pro Motocross Championship announces Specialized Bicycles partnership for 2021 season
MX Sports Pro Racing has announced the addition of the newest corporate partner of the Lucas Oil Pro Motocross Championship,…
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Pfaff Harley-Davidson helps develop ‘Tough Turban’ protection
Freedom to ride is at the heart of a new innovation championed by Pfaff Harley-Davidson. The Tough Turban was conceived…
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Polaris donates machines to Salvation Army
Over the last nine years, Polaris’ contributions of nearly $1 million in off-road vehicles have enabled the Salvation Army’s disaster…
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Women’s Motorcycle Tours partners with Mad Maps
As the official maps partner for the Suffragists Centennial Motorcycle Ride (SCMR2021), Mad Maps will be providing limited edition printed…
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Powersports Business YouTube channel hits 171 hours of views during May
The Powersports Business YouTube channel, thanks in part to its over 800 subscribers, put up another banner month during May…
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ATV boom ‘reshaping’ Minnesota’s outdoors: report
As a result of increased consumer interest throughout 2020, the Minnesota Department of Natural Resources (DNR) is in the midst…
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Serial 1 e-bikes arriving at dealerships: instagram
In October Powersports Business reported that the Serial 1 Cycle Company, a dedicated brand formed with Harley-Davidson, Inc., has entered…
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NMMA reports continued sales momentum
The National Marine Manufacturers Association (NMMA) has announced continued momentum of boat sales and boating demand propelled by the COVID-19…
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Alexander Smith joins MIC Dealer Advisory Council
Alexander Smith of Malcolm Smith Motorsports in Southern California is the newest member of the Motorcycle Industry Council (MIC) Dealer…
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Capital Powersports earns Council of Excellence Award
Capital Powersports has earned the Council of Excellence award for the sixth year in a row. “It’s all about how…
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North American snowmobile sales increase 16%
Sales of new snowmobiles increased by 16% in North America during the 2020-2021 selling season, according to statistics recently released…
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Dealership sold after 28 years of ownership
Performance Brokerage Services has announced another dealership transaction, this one seeing the sellers moving on after 28 years of ownership…
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Parts Unlimited, Drag Specialties set 2022 NVP dates in Louisville
Parts Unlimited and Drag Specialties have announced the return of the in-person National Vendor Presentation Expo to Louisville after two…
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Southern Honda Powersports opens new location: report
After years of development and planning, Southern Honda Powersports has officially opened its new facility. The 73,000 square-foot building opened…
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Kawasaki donates kitchen equipment to local schools
They say there’s no such thing as a free meal, but what about the equipment that cooks it? After its…
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HardDrive becomes primary sponsor of Bagger Mayhem Racing team
HardDrive has announced its multi-year commitment and support as the primary sponsor of the Bagger Mayhem Racing Team in the…
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Harley-Davidson dealership announces closing
At a time when many dealerships are growing due to unprecedented demand, all things still must end for some. According…
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Bagger Racing League to feature 9 teams, partner with FITE for streaming
A new partnership will allow race fans and riders alike can tune in live to the first-ever Bagger Racing League…
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2022 Indian Chief review via Thunder Press
For 2022 Indian Motorcycles has reinvented the Chief, changing it into a lighter and more airy layout – with a…
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Outdoor Recreation Roundtable partners with THOR Industries, establishes Together Outdoors
The Outdoor Recreation Roundtable (ORR) has partnered with THOR Industries to establish a coalition to help ensure everyone feels welcome…
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