Dealers
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Harley dealer celebrates podium finishes in the Bagger Racing League championship
Hayes Powersports is celebrating a strong season with Suburban Motors Harley-Davidson’s 2025 Road Racing Team after its sponsored riders scored…
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CPD announces pause of 2026 AJP Motorcycle imports amid tariff challenges
CPD announced a temporary delay in the arrival of 2026 AJP models, which follows ongoing tariff and shipping cost challenges…
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Powersports dealerships to offer free avalanche safety seminars for snowmobilers
Led by Jeff Hambelton, the sessions will provide practical, easy-to-apply insights on reading avalanche forecasts, recognizing red flags that signal…
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Why now’s the time to revisit your personal financial plan
Morgan Stanley certified financial planners Brad Stanek and Paulina Matel offer dealers some personal financial-planning moves to consider before year-end.
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The Turn Around Project: Episode 4 — Rebuilding trust, finding our leader
In Episode 4 of the Turn Around Project, Max Materne listens to and addresses customers' concerns, and the dealership looks…
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Triumph plans record 33-model launch for 2026
The company’s expansion into new market segments and continued racing success signal confidence in the long-term strength of the motorcycle…
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Sheffield: Apathy — the silent killer
Former powersports dealer principal Mark Sheffield shares his perspective on losing motivation in the industry and how dealers and principals…
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Eighth annual St. Pete BikeFest returns to Clearwater, Florida in November
Billed as the West Coast of Florida’s biggest motorcycle and music celebration, the four-day event draws tens of thousands of…
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Synchrony expands point-of-sale financing with acquisition of Versatile Credit
Synchrony plans to maintain Versatile’s business strategy, management team, and relationships with other lending partners, while accelerating development of new…
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Steven Towers expands Harley-Davidson portfolio with Baton Rouge acquisition
The sale marks another milestone in Towers’ growing Harley-Davidson dealership group, which now includes five locations across four states.
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Triumph expands into youth electric off-road market with new TXP range powered by OSET
Two age-specific TXP models mark Triumph’s first youth EV lineup — offering scalable performance, built-in safety, and a family-focused sales…
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Sandy Scullion discusses new launches and focus on powersports at Club BRP
In Episode 38 of the Power Hour podcast, we sat down with BRP President of Powersports and Marine, Sandy Scullion,…
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Zero Motorcycles expands global footprint, names new PR partner
The shift of key global functions from Scotts Valley, California, to Zero’s European headquarters marks a strategic evolution for the…
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Young Powersports rallies volunteers to aid homeless teens in Utah
The event, held this evening at Young Powersports XL Centerville, will bring together volunteers from the Young Automotive Group, community…
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RideNow Chandler earns Sea-Doo’s U.S. Dealer of the Year Award
The dealership’s customer-first approach and strong local relationships with boaters in the Phoenix area played a key role in earning…
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The dealer playbook for an uncertain economy
Industry veteran Melissa Coffey writes about how powersports dealers can weather the storm and adapt their business during a down-market…
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Massimo deploys Claude AI to strengthen dealer, customer support
The company says the move is designed to improve efficiency across sales, supply chain, finance, marketing, and customer service, while…
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MIC: Consumer confidence slips in August, big-ticket buying signals mixed
Buying conditions for durable goods — which include motorcycles, ATVs, and other powersports vehicles — dropped to their weakest point…
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Survey highlights loan calculation errors, compliance struggles across lending industry
Carleton, a provider of compliant loan calculation and disclosure solutions, has released results from a nationwide survey showing widespread calculation…
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Personal planning moves under One Big Beautiful Bill
CFPs Brad Stanek and Paulina Matel at Morgan Stanley lay out the personal financial planning moves every dealership owner should…
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