Can-Am
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BRP reveals 2024 Can-Am Maverick R
The Maverick R touts a 240-horsepower engine, Dual Clutch Transmission (DCT), unrivaled suspension travel, and a suite of enhanced technology…
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BRP drops pandemic-era surcharges for 2024
While surcharges were seen as legitimate during the pandemic, to continue to hit consumers with these fees for a third…
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Powersports Super Show welcomes Can-Am
Can-Am has a full lineup of ATVs, side-by-sides, three-wheelers, and the recently introduced Pulse and Origin electric motorcycles, some of…
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Can-Am celebrates 50th anniversary
As it turns 50, the brand looks at celebrating its heritage and passion for the ride, but also at continuing…
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Can-Am invites women to “Just Ride” on IFRD
Can-Am will join more than 75 communities around the world as part of the 17th annual International Female Ride Day…
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BRP supports women in the industry
BRP has provided stories about impactful women from its team in an effort to open the conversation about women in…
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Can-Am unveils new mid-cc ATV models
BRP has revealed its all-new mid-cc Can-Am Outlander ATV recreational and utility models. Can-Am ATVs have always helped riders get…
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BRP receives 2022 international design and innovation awards
BRP products received international praise throughout 2022, gaining 16 prestigious design and innovation awards. Several of BRP’s iconic brands contributed…
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Can-Am UTVs rock the Hammers
At the 2023 Ultra 4 King of the Hammers competition in Johnson Valley, CA, the Can-Am Factory Racing Team earned…
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SP Motorsports driver joins Can-Am team
SP Motorsports Professional Driver Sara Price has partnered with the Can-Am team and will kick off the off-road racing season…
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Can-Am, Red Bull introduce 2023 off-road racing team
BRP has announced that Can-Am and Red Bull have collaborated, creating the new Red Bull Can-Am Factory off-road racing team.…
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Dealership enjoys annual employee ride/product training day
Powersports Business associate editor Madelyn Hubbard got an “exclusive” invite to join Hubbard Powersports, located in Russellville, Arkansas, during its…
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Can-Am provides cross-country ride for military Veterans
Can-Am and the Road Warrior Foundation (RWF) recently hosted an epic “Adventure Therapy” ride for a group of military Veterans…
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BRP electric motorcycle plant undergoes construction
BRP has announced that its first EV manufacturing plant is under construction and a groundbreaking ceremony for the Can-Am electric…
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DEI releases Can-Am Commander heat shield kit
DEI has revealed its new heat shield kit, designed for the Can-Am Commander 800R. The kit has been designed to…
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BRP announces opening of its first experience center
BRP has announced the launch of the very first BRP Experience Center, reflecting its commitment to making powersports accessible to…
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BRP reveals Platinum Certified dealers for Q1 2022
Check out the June 2022 edition of Powersports Business magazine to see if your favorite BRP dealership was selected as…
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Boisjoli: ‘Robust’ demand for BRP products as quarterly results revealed
BRP on Friday reported its financial results for the three-month period ended April 30, 2022. All financial information is in…
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BRP makes executive appointments; Scullion promoted
BRP has announced executive appointments to support future growth plans, build an even more resilient company and deliver lasting value,…
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2022 Can-Am Maverick Tour maps out western U.S. journey
Starting in June, Can-Am Off-Road is going on tour with its highest performing vehicle lineup, the Maverick. Over the next…
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