Features

CEO and co-founder Alfred Boyadgis converses with PSB while riding his motorcycle about the features of the new helmet.

When we got the invite to attend the Polaris' summer dealer meeting in Nashville, we were excited get together with other dealers and get pumped up about the new models, get the inside scoop on the new Ranger and Xpedition side-by-sides and talk to company reps about how many they'll receive for their showrooms later this year.

Mike and Lisa Ward, part of the Classic Chevrolet automotive family, a well-established automotive dealership in Grapevine, Texas, have acquired their first powersports dealership.

Bryan Halsey owns three dealerships in Virginia and West Virginia, and discusses the importance of communication with management to ensure operations at each store run smoothly.

Pamela Dengler, owner of the dealership, explains how to retain quality employees and how to invest in their professional lives as well as personal.

Contributing writer David Gee explains that we don’t have long to pique someone’s curiosity, create an emotional connection, and earn the time and attention that put us on the path to sales success. He shares how to utilize the short time we have with customers to earn their trust.

Powersports Business Editor Brendan Baker speaks with CJ Lammers, president of SBT, about the current PWC market and where it may be headed.

Powersports Business provides takeaways from an industry expert's marketing education event and shares how to use social media as a business marketing tool.

The Bucks County, Pennsylvania, dealership hosts around 50−60 events a year, and went all out for the Harley-Davidson 120th Season Opener.

Powersports Business shares how dealers are combating labor shortage challenges and retaining existing employees.