Columns
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Powersports recruiting: 10 things you didn’t know
Melissa Coffey, executive recruiter with Action Recruiting, shares the 10 things most people might not know about recruiting in the…
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Coffey’s Corner: Tariffs the new roadblocks to growth
In early 2025, the powersports industry faces significant challenges due to newly imposed tariffs by the U.S. government.
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Without factory support, can anyone fix our service departments?
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as…
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Fraud prevention — it starts with you!
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as…
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Warning: Today, 4 out of 5 kindergarteners can’t ride a bicycle
By Fran O’Hagan, Contributing writer Ryan McFarland, the founder of Strider kids bicycles, told his motorcycle industry audience at the…
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When inventory is low, drive sales through pre-orders
By Ezequiel Arredondo, Contributing writer An empty sales floor requires some creative planning in order to drive sales revenue. If…
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Best practices to grow your Facebook leads
By Ezequiel Arredondo, Contributing writer Facebook is one of your greatest opportunities to grow your online leads. But with such…
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Let your customers’ shopping behaviors inspire your marketing
By Ezequiel Arredondo, Contributing writer The companies that have seen the most success in gaining and retaining customers have been…
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Micro-moments: Your dealership’s greatest ally
By Ezequiel Arredondo, Contributing writer We all have those impulses to stop what we’re doing and grab our phone to…
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Connect with your audience through emotional marketing
By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the…
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Is your dealership considering electric bicycle sales?
The following article was submitted by Powersports Business contributor Mark J. Sheffield, a former dealer principal and current dealership strategic…
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Turn your website into a selling powerhouse
To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the…
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Why dealerships should advertise online year-round, not just when inventory is in stock
Powersports Business has turned to Ezequiel Arredondo, VP of Operations at Dealer Spike, to inform dealers as to why they…
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Optimize your SEO strategy for the fall season
Powersports Business has turned to Pete Batten, chief product officer at Dealer Spike, to provide insight on optimizing your dealership’s…
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Issues that dealers are facing as part of COVID-19
Powersports Business contributor and Spader 20-group facilitator Mark Sheffield provides his latest insight on dealership operations during COVID-19. Most of…
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National dealer meeting part of AIMExpo plans for Beta USA
The news coming out of AIMExpo presented by Nationwide continues to be strong heading into the Sept. 26-29 trade show…
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Q3 dealer survey shows increased sales, optimism
By Dave McMahon, Editor in Chief Hope you all valued your time during the Powersports DEALER Seminars @ AIMExpo and…
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Dealer registration now open for AIMExpo 2018 — it’s Vegas time!
By Dave McMahon AIMExpo presented by Nationwide is gearing up for a momentous 2018 run in Las Vegas, with the…
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From the Editor: Q3 dealer survey – Side-by-side retail sales maintain growth trend
Powersports Business recently completed our Q3 2017 dealer survey in partnership with BMO Capital Markets analyst Gerrick Johnson. The 96…
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