Blogs
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Are you already thinking about the holidays?
Halloween is quickly approaching, and we all know what happens next. Before we know it, Thanksgiving will be here, followed…
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The ROI of retail environments
I am often asked how retail-scaping (the act of visual merchandising techniques in store) can be measured; how we can…
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Luring 3 types of women
When I ask companies or dealers what type of women they’re targeting, many times I hear “all women use our…
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First day of training — Part 1
Editor’s Note: This is the fourth in a series about hiring salespeople. In this blog, Steve Lemco explains how the…
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Is customer service experience your top priority?
Most companies think they provide great customer service. However, a recent survey conducted by Echo Research for American Express found…
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A listener’s view: We are our presentations
The goal of every presentation is to successfully influence how listeners will think or act. If that’s so, few presentations…
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Your to-do list
My last blog spoke to get off your duff. Well, I bet a bunch of you are certain you are…
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Selling to her emotional brain
Brain scans don’t lie. When women make decisions, they usually access both rational and emotional parts of their brain. Most…
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Preparing for sales training
Editor’s Note: This is the third in a series about hiring salespeople. In this blog, Steve Lemco advises dealerships on…
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Small data, big payoff for hiring
Talent: the ability and aptitude to complete athletic, academic and artistic tasks. The explosion of data available from every device,…
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Do your customers know you’re open 24/7?
As I was making my five-hour trek to the Parts Unlimited/Drag Specialties NVP show in Madison, Wis., this past weekend,…
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Of course you should be cynical about marketing
Marketing is too important to be left either to marketers or CEOs –– but for different reasons. Much of marketers’…
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What she really hears
She walks into your store looking a bit shy, but interested. Will you make her feel comfortable, or offend her?…
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Are you ready to hill climb?
Last month my company hosted a well-attended dealer show; I also hosted two sessions myself and am pleased to report…
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Taking the incoming call from potential salespeople
Editor’s Note: This is the second in a series about hiring salespeople. In this blog, Steve Lemco explains how to…
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Visions of snowmobiles already in our heads
Looking at this week’s forecast, the temperature’s going to be topping the century mark in Austin, Texas. Here in Minnesota,…
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The when and where of your events
Dealers put a lot of effort into events. We’ve seen the gamut of cool ideas — from dog washes to…
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If airlines can succeed at customer service, so can you
Airlines are not exactly known for their excellent customer service. With their cramped space, crummy food and lack of overhead…
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Hiring the right salespeople is the key to increasing sales
Editor’s Note: This is the first in a series about hiring salespeople. In this blog, Steve Lemco explains how to…
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How do you impact your employees and their productivity?
In a recent survey, workplace expert Michelle McQuaid found that 65 percent of workers in the United States would be…
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