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alarsonDecember 26, 2018
Tell your customer’s story, not yours
BY LAUREN LABUNSKY The world of marketing today is highly driven by content. “Telling a story” is often the advice…
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MahindraalarsonDecember 23, 2018
Mahindra, Rush Limbaugh announce winner of Military Salute UTV
Mahindra North America presented the winner of The Rush Limbaugh Show’s Fifth Annual Mahindra Military Salute Giveaway with a Mahindra Retriever…
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NewsalarsonDecember 22, 2018
Travis Pastrana named AMA 2018 Motorcyclist of the Year
The American Motorcyclist Association 2018 Motorcyclist of the Year is Travis Pastrana, a professional motocross racer turned action sports…
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alarsonDecember 21, 2018
Industry veterans elected to MIC Board of Directors
Two veteran industry leaders, Jeff Brown of EagleRider and Tim Calhoun of Helmet House, Inc., have been elected to join…
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NewsalarsonDecember 20, 2018
Villopoto among special guests at 2019 Tucker Show
With the 2019 Tucker Show only weeks away, the Tucker team recently announced its list of athlete special guests that…
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alarsonDecember 20, 2018
Harley-Davidson dealership inches closer to breaking ground: report
The Daily Herald in Arlington Heights, Illinois, reports that officials in Rosemont, Illinois, believe construction on a new Harley-Davidson dealership…
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NewsalarsonDecember 20, 2018
Beta’s 2019 Xtrainer revealed with $7,499 MSRP
The 2019 Beta Xtrainer returns to complete the Italian manufacturer’s off road line-up. The Xtrainer has grown in popularity due…
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alarsonDecember 19, 2018
You want $100 more- but why should you get it?
BY KENSEY EDWARDS So here’s the situation. You have a unit for sale, and the guy down the street has…
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alarsonDecember 19, 2018
Dealership moving into ex-college campus building: report
According to a report from The Free Press, the former Rasmussen College building in southern Minnesota has been sold and…
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NewsalarsonDecember 19, 2018
Mattracks takes delivery of SXV specialty search and rescue vehicle
If one happened to be near the Grand Forks International Airport on Wednesday afternoon, December 12th, they might have seen…
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alarsonDecember 19, 2018
Outdoor Recreation Roundtable appoints new executive director
The Outdoor Recreation Roundtable Board of Directors announced the appointment of Jessica Wahl as executive director following an extensive national…
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NewsalarsonDecember 18, 2018
Nifty 50 deadline is this Friday, Dec. 21
The deadline to submit entries to the 2019 Powersports Business Nifty 50 contest is this Friday, Dec. 21. It is…
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alarsonDecember 18, 2018
FXR Racing opens factory outlet superstore in Minnesota
FXR Racing has opened a factory outlet superstore for the brand’s snowmobile, moto and lifestyle products in Forest Lake, Minnesota.…
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alarsonDecember 18, 2018
Industry supplier acquires metal fabricator
Wisconsin-based Mayville Engineering Company, Inc. announced it has acquired Defiance Metal Products (DMP), an Ohio-based manufacturer of metal products for…
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alarsonDecember 18, 2018
Georgia dealership damaged in fire: report
In a post on their Facebook page, Extreme Powersports in Columbus, Georgia reported a fire that occurred on the evening…
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alarsonDecember 6, 2018
City council approves dealership’s TIF request: report
In a report from Kearney Hub, it was announced that the Kearney City Council approved a request from Heartland Motor…
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alarsonDecember 6, 2018
Rollick extends affinity program to 25 million employees
Rollick recently announced its partnership with the largest employee benefit platform companies in the country to give employees an upfront,…
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NewsalarsonDecember 6, 2018
PWC National Recreational Tour launching in 2019
Pro Watercross recently announced the introduction of a recreational tour designed for personal watercraft (PWC) enthusiasts that will feature seven…
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BMWalarsonDecember 6, 2018
Ducati, BMW announce recalls
Ducati and BMW each recently announced recalls on specific motorcycle models. Ducati recalled certain 2018-2019 Ducati Panigale V4, V4 S,…
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FeaturesalarsonDecember 5, 2018
Triumph reveals all-new 2019 Bonneville Speed Twin
The beautiful new 1,200cc Triumph Bonneville Speed Twin recently re-introduced a legendary British moniker to the world in a machine…
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