Cycle Sales Rise in Poland
May 12, 2005
Filed under Uncategorized
Sales of major brand motorcycles in Poland, a relatively young democracy, are quickly escalating, yet the influx of low-priced vehicles supplied by manufacturers in Asia is making an impact there, too.
Approximately 2,775 new motorcycles were sold in Poland in 2004, up from 2,648 units in 2003, according to figures provided to the Warsaw Business Journal by Mitsui Motor Poland, the importer of Yamaha motorcycles. While OEM sales numbers were up, Yamaha did feel a 50% drop in sales of 50cc units. The influx of the low-priced Asian brands played a major part in that drop, said a Mitsui representative.
Yamaha remains Poland's motorcycle market leader with 846 units sold; Honda sold 804 units; Suzuki sold 579 units; Harley-Davidson sold 149 bikes; BMW, 134 units; and Kawasaki, 125 units.
Poland, slightly smaller in size than New Mexico and with a population of about 38.6 million people, is flanked by Germany, Czech Republic, Russia and the Baltic Sea. The country pursued a policy of economic liberalization throughout the 1990s and joined the European Union in 2004. Surging exports to the EU contributed to Poland's economic growth last year and, despite an unemployment rate hovering around 19.5%, many feel the Polish market for two-wheelers has a wealth of untapped potential.
Triumph Motorcycles seems to agree. Earlier this year, the manufacturer signed a distribution deal with Inter Cars, Poland's leading car-parts distribution company, to offer its entire range of 14 Triumph bikes there.