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Ducati awarded ‘Most Beautiful Bike of Show’ at EICMA

The Ducati Panigale V4 was awarded “Most Beautiful Bike of Show” at EICMA 2017. Despite tough competition from a host of new bikes, the thirteenth edition of  “Vote and win the most beautiful bike of the show” competition, organized by Italian magazine Motociclismo, was won by Ducati for the ninth time.

More than 16,000 enthusiasts selected the Panigale V4 as their number one choice, making it the most popular bike among both EICMA visitors and Motociclismo website users. The new Ducati superbike won by a considerable margin, with 61.17 percent of total votes.

On Sunday, Nov. 12, Julien Clement, senior designer of the Ducati Design Center and Panigale V4 project, received the award on behalf of Ducati. A final highlight of an intense week of exhibition and events with over 600,000 visitors at EICMA, an increase compared to 2016 and a confirmation of the positive trend coming from motorcycle enthusiasts. 

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