West Bend Harley-Davidson under new ownership; joins Milwaukee Motorcycle Company

West Bend Harley-Davidson has been purchased and is now under new ownership as part of the Milwaukee Motorcycle Company (MMC).  Ozzie and Jill Giglio, the new owners, will keep the name West Bend Harley-Davidson until further notice. West Bend Harley-Davidson will remain at 2910 W Washington St in West Bend, Wisconsin.  

West Bend Harley-Davidson was established in 1946. It is the second Harley-Davidson dealership acquired by the Milwaukee Motorcycle Company along with Milwaukee Harley-Davidson. 

“We have enjoyed being part of the Milwaukee Riding Community and continue to seek to expand and serve the riding community in the Milwaukee and Southern Wisconsin Markets,” said Ozzie Giglio, CEO/Dealer Principal.   “This community is uniquely special to us, rich with riding enthusiasm with the history of the Harley-Davidson Motor Company and we are excited to continue to grow in our presence here.” 

Goran Zadrima, General Manager at Milwaukee Harley-Davidson, and the entire Milwaukee H-D Team will provide support to West Bend Harley-Davidson as well.   Zadrima has an extensive background in the motorcycle industry, heavily focused in the Milwaukee market.   He also brings a passion for riding and racing to the dealership. 

“We are excited to add West Bend Harley-Davidson to our already thriving Milwaukee Motorcycle Company family,” said Zadrima. “This dealership has an amazing location with great riding close by and a long history in the racing community.  We are looking forward to taking West Bend to the next level with our huge inventory of motorcycles, parts & accessories, and clothing & collectibles.” 

Milwaukee Motorcycle Company is wholly owned by the Windy City Motorcycle Company (WCMC).  WCMC and its affiliate, MMC, now has 16 dealership locations.    The company’s core values and mission statement emphasize that motorcycling is a lifestyle and a community.   The MMC and WCMC network of dealerships allow customers freedom of choice, rider convenience, and a strong commitment to value.   

Windy City Motorcycle Company and its affiliate Milwaukee Motorcycle Company operates the following: 

Barbed Wire Harley-Davidson (Dekalb, IL) 


City Limits Harley-Davidson (Palatine, IL)

Fox River Harley-Davidson (St Charles, IL)

Illinois Harley-Davidson (Countryside, IL)

Lake Geneva Harley-Davidson (Lake Geneva, WI)

McHenry Harley-Davidson (McHenry, IL)

Milwaukee Harley-Davidson (Milwaukee, WI)

Starved Rock Harley-Davidson (Ottawa, IL)

West Bend Harley-Davidson (West Bend, WI)

Wild Fire Harley-Davidson (Villa Park, IL)

Wild One Harley-Davidson (Bloomingdale, IL)

Windy City Harley-Davidson (Rosemont, IL)

Windy City Triumph (St Charles, IL)

Woodstock Harley-Davidson (Woodstock, IL)

Woodstock KTM (Woodstock, IL)

Woodstock Triumph (Woodstock, IL)

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