Charlie's Harley-Davidson, a 2016 Power 50 Award winner, has decided to change its name after 10 years of business in the Tri-State Area. The dealership officially became Black Sheep Harley-Davidson on April 7.
The name change has been a work in progress over the past two years for partners Susan Lucas and Charlie Cole, along with a team of employees. The decision on the name is meant to represent unity among the six Cole family dealerships, while maintaining the individuality of the Black Sheep owners, employees and customers.
A grand re-opening is planned for April 22, with the Roll With Us Season Opener following the next week April 26-29. Visit the dealership's new website at www.blacksheephd.com for more information on upcoming events, new staff members and more.