Suzuki sees bike sales drop 1.1 percent in fiscal 2011

Suzuki Motor Corp. reported that its motorcycle business (motorcycles, scooters and ATVs) saw sales decrease 1.1 percent by ¥2.9 billion ($36.3 million) to ¥254.8 billion ($3.2 billion) year-over-year in fiscal year 2011. Suzuki announced its results for the fiscal year-ended March 31 on May 10.

Wholesales in North America increased compared to fiscal year 2010, but the overall bike sales decrease was mainly due to a decrease of sales in Europe, the company said. Operating income from the company’s overall motorcycle business improved by ¥8.4 billion ($105.1 million) year-over-year, but Suzuki saw an operating loss of ¥2.4 billion ($30 million) due to the impact of the yen appreciation and the floods in Thailand.

For fiscal year 2011, Suzuki reported motorcycle sales volume of 2.58 million, a 4 percent decrease from the 2.69 million sold in fiscal 2010. Sales to North America dropped to 48,000 in fiscal 2011, compared to 51,000 in sales to North America in fiscal 2010. For the fiscal fourth quarter, worldwide sales volume decreased 4.5 percent, from 641,000 units in fiscal 2010 to 612,000 units in fiscal 2011. Sales to North America in the fiscal fourth quarter of 2011 were 17,000 units, compared to 15,000 units in the fiscal fourth quarter of 2010.

For fiscal year 2011, Suzuki reported production of 2.57 million motorcycles, a decrease of 5.9 percent compared to 2.73 million units in fiscal year 2010. The fourth quarter of 2010 saw production of 684,000 units, a decrease of 7.2 percent compared to the 635,000 units produced in the fourth quarter of fiscal 2011.

Suzuki’s forecast for fiscal 2012 include worldwide sales of 3.06 million units, with 2.61 million units sold in Asia, 82,000 in Japan and 51,000 in North America, an increase from the 48,000 in fiscal 2011. Suzuki forecasts sales of 62,000 units in Europe in fiscal 2012, compared to the 66,000 it sold there in fiscal 2011.

One comment

  1. The economy is still struggling. Typically a motorcycle is a second vehicle and isn't practical for everyday use and the cost can't be justified.

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