PWC
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Dealers
RideNow Chandler earns Sea-Doo’s U.S. Dealer of the Year Award
The dealership’s customer-first approach and strong local relationships with boaters in the Phoenix area played a key role in earning…
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Kawasaki
Kawasaki updates 2026 Jet Ski STX 160 and ST 160 lineup
Kawasaki has refreshed its popular Jet Ski STX 160 and Jet Ski ST 160 series for 2026, delivering upgraded technology,…
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Taiga Motors
Taiga reveals new Orca electric watercraft at Monaco Yacht Club
Taiga Motors Inc. unveiled its next-generation Orca electric watercraft lineup at the Monaco Yacht Club, introducing a new 3-seat crossover…
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Personal Watercraft
Yamaha WaterCraft marks 40 years of jet power with bold new launches
Yamaha WaterCraft is celebrating 40 years of jet propulsion innovation with two major product debuts: the CrossWave, an all-new category…
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Yamaha
Yamaha reports ‘demand lag’ for powersports and marine segments in Q2
Yamaha Motor Co., Ltd. reported softer sales and profits in Q2 2025 as global demand cooled across key powersports categories…
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Suzuki
Suzuki Marine promotes two execs to VP roles
Suzuki Marine USA has promoted Brandon Cerka to vice president of sales and marketing and Jacob Ewing to vice president…
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Personal Watercraft
Hydroflyer unveils surfboard-inspired Sport Board for watercraft enthusiasts
Hydroflyer has officially launched the Sport Board, a cutting-edge evolution of hydrofoil technology designed for enthusiasts who crave speed, agility,…
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Yamaha
Yamaha awards more than $400K in grants to enhance access to public lands and waters
Yamaha Outdoor Access Initiative (OAI) has joined forces with Yamaha Rightwaters and awarded more than $400,000 in grants in the second half…
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Latest News
Kawasaki unveils 2025 Jet Ski STX 160 series
These models are set to hit Kawasaki dealerships beginning in the Winter of 2025.
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Personal Watercraft
Boating Industry editor joins PR firm as account director
Rushton Gregory Communications announced it is adding to the vast marketing experience it has relied on for the past two…
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Personal Watercraft
Boating Industry expands leadership team, names Madelyn Pegg managing editor
PSB Associate Editor Madelyn Pegg has been promoted to managing editor of Boating Industry,
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Yamaha
Yamaha reports first nine months results for 2024
Yamaha Motor Co., Ltd. announces its consolidated business results for the first nine months of fiscal 2024.
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Taiga Motors
Taiga Motors acquired by marine EV group
Stewart Wilkinson’s group controls marine electrification brands, including Vita, Evoy, and Aqua superPower, and now has acquired Taiga Motors in…
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Kawasaki
Kawasaki hosts California assemblymember at headquarters
The visit emphasized the importance of Kawasaki’s economic footprint to the region as well as the commitment of Assemblymember Dixon…
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Personal Watercraft
Yamaha Motor explores flax fiber for PWCs
Yamaha Motor has begun new R&D projects to explore using plant-derived composites such as flax fiber in PWC hulls.
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Yamaha
Yamaha Marine names Seti national sales manager for G3 Boats
Yamaha U.S. Marine Business Unit has named Bryan Seti as its new national sales and marketing manager for G3 Boats.…
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Taiga Motors
Taiga seeks bankruptcy protection
The ongoing struggles faced by Quebec-based Taiga Motors as it tries to become an electric snowmobile and personal watercraft pioneer…
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Personal Watercraft
Sea-Doo names brand ambassador
AquaDan's enthusiasm for life on the water has inspired countless new riders to get out and live their best lives,…
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Yamaha
Yamaha Marine donates PWCs to Florida Fish and Wildlife Conservation Commission
The Yamaha U.S. Marine Business Unit recently donated two Yamaha WaveRunners to the Florida Fish and Wildlife Commission (FWC) to…
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Latest News
Sea-Doo shares PWC safety tips to remind customers of before 4th of July weekend
This year, the National Marine Manufacturers Association estimates that 100 million people will go boating, which means a lot of…
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