OEM
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Dealers
Changes to your dealership’s AOR can have big consequences
Attorney Hilary Holmes Rheaume explains how changes to a dealership's area of responsibility can completely reshape the competitive landscape.
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Yamaha
Yamaha Motor announces construction of two new buildings at its Japan HQ
Due to aging facilities and insufficient space, Yamaha is constructing two new corporate buildings at its Japan headquarters that total…
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Distributors/Aftermarket
Powersports manufacturer seeks ‘stalking horse bid’ ahead of potential sale
A well-known U.S. powersports manufacturer and distributor with a network of more than 300 dealers has begun a strategic review…
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Motorcycle
SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
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Dealers
Altoz names Joe Wilson district sales manager for Southern region
Wilson brings more than 20 years of powersports and retail operations experience.
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Suzuki
Suzuki modernizes iconic “S” emblem for first time in 22 years
The new emblem keeps the instantly recognizable “S” silhouette that has symbolized Suzuki since 1958, but trades the 3D chrome…
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e-bike
Beachman secures manufacturer licenses, launches first road-legal bike in Canada
The approvals, granted by the Canadian federal government and SAE International, establish Beachman as the first new Canadian motorcycle manufacturer…
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Dealers
Navigating voluntary terminations with your OEM
Business attorney Hilary Holmes Rheaume breaks down the dos and don'ts of voluntary terminations and how dealers can avoid costly…
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Aftermarket
E-motorcycle OEM offers AI-connected experiences
Damon's software-as-a-service platform lets motorcycle OEMs and fleet operators deploy advanced rider intelligence and connected services without years of development.
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Honda
Honda expands capacity, adds new production line at motorcycle plant in India
Honda's additional production line at its fourth manufacturing plant in India will turn it into the company's largest motorcycle assembly…
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Dealers
BMO analyst provides update on May promotions and OEM surcharges
BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note related to promotions and OEM surcharges…
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Blog Spotlight
Without factory support, can anyone fix our service departments?
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as…
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Accelerate Conference
OEM VPs making the trek to Atlanta for Accelerate
The inaugural Powersports Business Accelerate Conference will bring dealers and industry members together Nov. 8-10 in Atlanta at the Hyatt…
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Dealers
Snowmobile OEMs adjust to marketing with no shows
With fan-favorite consumer snowmobile trade shows being cancelled due to the coronavirus pandemic, OEMs have had to make adjustment to…
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