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Snowmobile OEMs adjust to marketing with no shows

With fan-favorite consumer snowmobile trade shows being cancelled due to the coronavirus pandemic, OEMs have had to make adjustment to their marketing plans.

Learn about the techniques that OEMs are employing this season to replace the show excitement and continue to spread the word about snowmobiles available at your dealerships in the latest edition of Powersports Business.

Click the image below to read the story.

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