Second chances don’t come along that often, but with Arctic Cat’s Arctic Summer sales event, there’s another opportunity for your dealership’s customers to pre-order a 2021 snowmobile this summer and ...

“Polaris’ second quarter results significantly outperformed expectations, once again demonstrating the resiliency and dedication of our global team. We overcame a near complete shutdown of both our dealers and the ...

The U.S. Consumer Product Safety Commission announced that Polaris has launched a recall effective July 16, 2020, due to a fuel hose that can be improperly secured, posing a fire ...

The Sno-Barons Snowmobile Club announced that the 54th Hay Days, scheduled for Sept. 12-13 near North Branch, Minnesota, has been cancelled for 2020 due to COVID-19 restrictions. The annual event ...

I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. ...

There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is ...

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, ...