Parts Europe, BRP and CFMOTO are among the industry brands that will be exhibiting at the sprawling 2021 ECIMA Motorcycle Show next week in Milan. And everyone’s favorite racer, Valentino ...
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U.K.: Motorcycle Live nine-day event returns in December
Motorcycle Live, in association with Bikesure Insurance, announced the show’s return to The NEC in Birmingham, England, from Dec. 4-12. The U.K.’s largest motorcycle show will welcome back the very ...
Read More »Snowmobile OEMs adjust to marketing with no shows
With fan-favorite consumer snowmobile trade shows being cancelled due to the coronavirus pandemic, OEMs have had to make adjustment to their marketing plans. Learn about the techniques that OEMs are ...
Read More »Snow Goer Garage to feature special guests Saturday on Facebook Live
Does the first frost of the season for many of us have your dealership’s customers turning their October thoughts to their first snowmobile ride of the season? If so, Powersports ...
Read More »AIMExpo cancelled for 2021
Following the third-quarter meeting of the MIC Board of Directors, AIMExpo issued the following statement from Cinnamon Kernes, vice president and general manager, MIC Events: “We have made the difficult ...
Read More »IMS Shows cancelled for winter; outdoor tour scheduled for 2021
The Progressive International Motorcycle Shows (IMS) announced today that its annual November through February winter tour across the U.S. has been cancelled. In its place, parent company Informa has launched ...
Read More »Costa Mesa side-by-side consumer show moves to Scottsdale
Bonnier announced that the Costa Mesa, California-based Sand Sports Super Show presented by Nitto will have a new date and location this year, bringing the sand sports community and its ...
Read More »CES 2021 moves to an all-digital show in January
With the powersports industry’s presence growing at the event every year, several industry companies will be impacted by news that CES in Las Vegas will be an all-digital experience. Here’s ...
Read More »Dealer registration opens for AIMExpo 2021
AIMExpo has opened registration for its eighth annual show, scheduled for Jan. 21-23 in Columbus, Ohio, at the Great Columbus Convention Center. Dealers, media, and industry insiders can register for ...
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