Parts Europe, BRP and CFMOTO are among the industry brands that will be exhibiting at the sprawling 2021 ECIMA Motorcycle Show next week in Milan. And everyone’s favorite racer, Valentino Rossi, will be making a farewell lap as part of the festivities.
It’s astounding to see attention Rossi draws during guest appearances at EICMA. We found some old Polaroids from our 2015 trip to EICMA that included a side trek to the Dainese factory. The Doctor’s impact is seen there, also.
The world’s largest two-wheel trade show took a one-year hiatus in 2020 due to COVID-19 restrictions, but is back in full form for its Nov. 23-24 running for media and press. It opens to the public from Nov. 25-28, but we will be back and stuffed with turkey stateside by then.
Powersports Business editor-in-chief and content director Dave McMahon received an invitation to attend from the Los Angeles-based Italian Trade Agency. McMahon will be in the U.S. media and B2B contingent that includes Robin Hartfiel of Dealernews, Ron Lawson of Dirt Bike Magazine, Ryan Adams of Motorcycle.com and Nyle Nims of Cycle Force Group, a bicycle parts and accessories distributor.
Will you be there? Do you know someone who will? If so, send a note to firstname.lastname@example.org to schedule a booth visit.
Below is a list of some of the brands exhibiting that will be familiar to the U.S. industry.
All Balls Racing
Drag Specialties-Parts Europe
G-Force Gates Redline
Moose Utility-Parts Europe
Rinehart Racing-Parts Europe
Stealth Electric Bikes