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Parts Europe, BRP and CFMOTO are among the industry brands that will be exhibiting at the sprawling 2021 ECIMA Motorcycle Show next week in Milan. And everyone’s favorite racer, Valentino Rossi, will be making a farewell lap as part of the festivities.
It’s astounding to see attention Rossi draws during guest appearances at EICMA. We found some old Polaroids from our 2015 trip to EICMA that included a side trek to the Dainese factory. The Doctor’s impact is seen there, also.
The world’s largest two-wheel trade show took a one-year hiatus in 2020 due to COVID-19 restrictions, but is back in full form for its Nov. 23-24 running for media and press. It opens to the public from Nov. 25-28, but we will be back and stuffed with turkey stateside by then.
Powersports Business editor-in-chief and content director Dave McMahon received an invitation to attend from the Los Angeles-based Italian Trade Agency. McMahon will be in the U.S. media and B2B contingent that includes Robin Hartfiel of Dealernews, Ron Lawson of Dirt Bike Magazine, Ryan Adams of Motorcycle.com and Nyle Nims of Cycle Force Group, a bicycle parts and accessories distributor.
Will you be there? Do you know someone who will? If so, send a note to dmcmahon@powersportsbusiness.com to schedule a booth visit.
Below is a list of some of the brands exhibiting that will be familiar to the U.S. industry.
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Abus
Acerbis
ACF-50
Airoh Helmet
All Balls Racing
Alpinestars-Parts Europe
Arrowhead-Vertex Pistons
Bando
Bel-Ray
Benelli
SBS Friction
Brembo
BRP
BS Battery
CFMOTO
Can-Am
Cardo Systems
D.I.D.
Drag Specialties-Parts Europe
Excel Rim
FLY Racing
G-Force Gates Redline
Galfer Industries
Garmin
Givi
Heidenau
HJC Helmets
Honda
Hot Rods
Hot Cams
ICON-Parts Europe
J.Juan
Just1
K&N
Kawasaki
Kayo
Keeway
Kryptonite
Liqui Moly
LS2 Helmets
Malossi
Marchesini
Marzocchi
Michelin-Parts Europe
Midland
MIPS
Mitas
National Cycle
Moose Utility-Parts Europe
Motion Pro
MV Agusta
Namura Technologies
Ohlins Racing
Optimate
Parts Europe
Piaggio
Pirelli
PivotWorks
Pro Grip
RaceTech
Ram Mount
Rekluse
Rinehart Racing-Parts Europe
RK Chain
Royal Enfield
SYM
Sea-Doo
Sena
Shinko
Shoei
Showa
Simpson
Sprint Filter
Stealth Electric Bikes
Suomy
Supersprox
Suzuki
SW-Motech
SWM
Tecmate
THOR-Parts Europe
Triumph
UFO
VStream
Wiseco
Woessner
Yamaha
Yuasa
Z1R-Parts Europe
Zero Motorcycles
ZTechnik
