BRPCFMOTODealersDistributors/AftermarketLatest NewsNewsNews EnewsletterTop Stories

PSB’s next stop is Milan for 2021 EIMCA — #grazievale

Parts Europe, BRP and CFMOTO are among the industry brands that will be exhibiting at the sprawling 2021 ECIMA Motorcycle Show next week in Milan. And everyone’s favorite racer, Valentino Rossi, will be making a farewell lap as part of the festivities.

It’s astounding to see attention Rossi draws during guest appearances at EICMA. We found some old Polaroids from our 2015 trip to EICMA that included a side trek to the Dainese factory. The Doctor’s impact is seen there, also.

The world’s largest two-wheel trade show took a one-year hiatus in 2020 due to COVID-19 restrictions, but is back in full form for its Nov. 23-24 running for media and press. It opens to the public from Nov. 25-28, but we will be back and stuffed with turkey stateside by then.

The 2015 U.S. crew with the Italian Trade Agency’s L.A. office is ready to board.

Powersports Business editor-in-chief and content director Dave McMahon received an invitation to attend from the Los Angeles-based Italian Trade Agency. McMahon will be in the U.S. media and B2B contingent that includes Robin Hartfiel of Dealernews, Ron Lawson of Dirt Bike Magazine, Ryan Adams of Motorcycle.com and Nyle Nims of Cycle Force Group, a bicycle parts and accessories distributor.

Will you be there? Do you know someone who will? If so, send a note to dmcmahon@powersportsbusiness.com to schedule a booth visit.

Below is a list of some of the brands exhibiting that will be familiar to the U.S. industry.

100%

Abus

Acerbis

ACF-50

Airoh Helmet

All Balls Racing

Advertisement

Alpinestars-Parts Europe

Arrowhead-Vertex Pistons

Bando

Bel-Ray

Benelli

SBS Friction

Brembo

BRP

BS Battery

CFMOTO

Can-Am

Cardo Systems

D.I.D.

Drag Specialties-Parts Europe

Excel Rim

FLY Racing

G-Force Gates Redline

Galfer Industries

Garmin

Givi

Heidenau

HJC Helmets

Honda

Hot Rods

Hot Cams

ICON-Parts Europe

J.Juan

Just1

K&N

Kawasaki

Kayo

Keeway

Kryptonite

Liqui Moly

LS2 Helmets

Malossi

Marchesini

Marzocchi

Michelin-Parts Europe

Midland

MIPS

Mitas

National Cycle

Moose Utility-Parts Europe

Motion Pro

MV Agusta

Namura Technologies

Ohlins Racing

Optimate

Parts Europe

Piaggio

Pirelli

PivotWorks

Pro Grip

RaceTech

Ram Mount

Rekluse

Rinehart Racing-Parts Europe

RK Chain

Royal Enfield

SYM

Sea-Doo

Sena

Shinko

Shoei

Showa

Simpson

Sprint Filter

Stealth Electric Bikes

Suomy

Supersprox

Suzuki

SW-Motech

SWM

Tecmate

THOR-Parts Europe

Triumph

UFO

VStream

Wiseco

Woessner

Yamaha

Yuasa

Z1R-Parts Europe

Zero Motorcycles

ZTechnik

Related Articles

Back to top button