The latest survey of motorcycle owners from My Voice Rewards, sibling data brand to Powersports Business, finds that there’s plenty of opportunity at the dealership level when it comes to ...
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Synchrony returns as sponsor of 2022 Powersports Business Accelerate Conference
Synchrony, a premier consumer financial services company that delivers customized financing programs across powersports, is returning for a second year as a sponsor of the 2022 Powersports Business Accelerate Conference. ...
Read More »Sheffield Financial adds retail financing contract with EV company
Sheffield Financial, a division of Truist Bank, and ICON EV., LLC, recently agreed to a multiyear financing services agreement effective immediately. The agreement allows Winston-Salem, North Carolina-based Sheffield to provide ...
Read More »Snowmobile OEMs adjust to marketing with no shows
With fan-favorite consumer snowmobile trade shows being cancelled due to the coronavirus pandemic, OEMs have had to make adjustment to their marketing plans. Learn about the techniques that OEMs are ...
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