Tag Archives: consumer

While it is no surprise that motorcycling is the preferred outdoor activity for powersports enthusiasts, what other activities do these consumers enjoy?

Many powersport consumers have a life outside of powersports and seek enjoyment in many leisure activities. We found that most participants in our survey performed leisure activities that involved watching TV, traveling, hiking or camping, reading or writing, and DIY projects.

The June retail sales report that came out this week was weaker than economists had projected but still showed overall growth of 0.2%.

The latest survey of motorcycle owners from My Voice Rewards, sibling data brand to Powersports Business, finds that there’s plenty of opportunity at the dealership level when it comes to ...

Synchrony, a premier consumer financial services company that delivers customized financing programs across powersports, is returning for a second year as a sponsor of the 2022 Powersports Business Accelerate Conference. ...

Sheffield Financial, a division of Truist Bank, and ICON EV., LLC, recently agreed to a multiyear financing services agreement effective immediately. The agreement allows Winston-Salem, North Carolina-based Sheffield to provide ...

With fan-favorite consumer snowmobile trade shows being cancelled due to the coronavirus pandemic, OEMs have had to make adjustment to their marketing plans. Learn about the techniques that OEMs are ...