consumer
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Blogs
Outdoor study: A deep dive into powersport choices
While it is no surprise that motorcycling is the preferred outdoor activity for powersports enthusiasts, what other activities do these…
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Blogs
Study: What drives leisure for powersport enthusiasts?
Many powersport consumers have a life outside of powersports and seek enjoyment in many leisure activities. We found that most…
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Latest News
Q2: Big banks still see resilient U.S. consumer
The June retail sales report that came out this week was weaker than economists had projected but still showed overall…
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Dealers
EPG consumer survey reveals Motorcycle Audio trends
The latest survey of motorcycle owners from My Voice Rewards, sibling data brand to Powersports Business, finds that there’s plenty…
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Accelerate Conference
Synchrony returns as sponsor of 2022 Powersports Business Accelerate Conference
Synchrony, a premier consumer financial services company that delivers customized financing programs across powersports, is returning for a second year…
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Dealers
Sheffield Financial adds retail financing contract with EV company
Sheffield Financial, a division of Truist Bank, and ICON EV., LLC, recently agreed to a multiyear financing services agreement effective…
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Dealers
Snowmobile OEMs adjust to marketing with no shows
With fan-favorite consumer snowmobile trade shows being cancelled due to the coronavirus pandemic, OEMs have had to make adjustment to…
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