Mark Hoadley

Change you can profit from

A man visits a Midwest dealership looking for a cruiser class motorcycle. The salesperson asks about his favorite local places…

A customer purchases a new major unit – a snowmobile – from his favorite dealer. As part of the purchase…

Scenario: A customer purchases a new ATV from his local dealer. The next year he goes back to purchase two…

A customer’s perception of a dealership is based on his entire experience, not just the initial major unit purchase. Every…

Even today, with increased industry focus on sales process and the technology tools to support it, this basic but critical…

Scenario - The call center discovers a service customer that is totally unhappy with his experience at a certain dealership.