dealers
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Harley-Davidson
Harley-Davidson pledges stronger dealer support after Q3 earnings call
Harley reported a strong third quarter marked by major financial gains from its HDFS transaction and a clear shift toward…
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Dealers
NPA joins LSVDA as founding platinum partner to support dealer growth
As part of the new partnership, NPA is offering all LSVDA members a free one-year NPA membership, including up to…
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Dealers
Trailer Tech Expo dealer education lineup announced
This year's program features more than 25 sessions, including courses on profitability and leadership, AI marketing, and understanding dealership revenue…
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Dealers
Young Powersports acquires Idaho-based Harley dealership
The acquisition now puts two Harley-Davidson dealerships in Young's 12-store network that spans across three states in the Mountain West…
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Dealers
How dealers can boost team morale during tough quarters
For dealerships going through difficult quarters, maintaining strong morale throughout the store is crucial in turning a challenging period into…
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Motorcycle
EICMA returns to Milan with new tagline: ‘That’s Amore’
The world's largest motorcycle trade show is expected to have more than 730 exhibitors, representing 2,000 brands and 50 different…
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Features
Search engines are becoming answer engines
MaxOpp Marketing founder and former dealer principal John Vaughan-Chaldy explains the high stakes of dealers ignoring local SEO and AEO.
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Dealers
Sun Tracker leads pontoon brands in sales call effectiveness, according to study
According to Pied Piper, pontoon boat dealers trail their automotive and powersports counterparts in converting calls into store visits.
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Snowmobile
Powersports dealerships to offer free avalanche safety seminars for snowmobilers
Led by Jeff Hambelton, the sessions will provide practical, easy-to-apply insights on reading avalanche forecasts, recognizing red flags that signal…
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Features
Why now’s the time to revisit your personal financial plan
Morgan Stanley certified financial planners Brad Stanek and Paulina Matel offer dealers some personal financial-planning moves to consider before year-end.
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Features
The Turn Around Project: Episode 4 — Rebuilding trust, finding our leader
In Episode 4 of the Turn Around Project, Max Materne listens to and addresses customers' concerns, and the dealership looks…
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Features
Sheffield: Apathy — the silent killer
Former powersports dealer principal Mark Sheffield shares his perspective on losing motivation in the industry and how dealers and principals…
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Motorcycle
How tariffs are affecting the motorcycle market
The U.S. administration’s implementation of tariffs poses significant challenges to the motorcycle industry. Here's what we know and what the…
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Dealers
The dealer playbook for an uncertain economy
Industry veteran Melissa Coffey writes about how powersports dealers can weather the storm and adapt their business during a down-market…
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UTV
Massimo deploys Claude AI to strengthen dealer, customer support
The company says the move is designed to improve efficiency across sales, supply chain, finance, marketing, and customer service, while…
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Dealers
Personal planning moves under One Big Beautiful Bill
CFPs Brad Stanek and Paulina Matel at Morgan Stanley lay out the personal financial planning moves every dealership owner should…
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Dealers
NPDA DealerConnect sees attendance boost, sets stage for PSB’s Accelerate 2026
Held September 21–23 at the Hilton Columbus Downtown, DealerConnect 2025 drove home its message as “a meeting for dealers, by…
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Dealers
Minnesota BRP dealership acquired by Bradford Powersports
Bill Bradford purchased Brother's Motorsports on Sept. 23, nearly three years after the entrepreneur purchased his first powersports dealership in…
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BRP
BRP will make return to AIMExpo, to speak on EV panel
One of the leading OEMs in the industry will be returning to AIMExpo where it will have an exhibit and…
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Latest News
The Turn Around Project: Episode 3 — reflections, roadmaps and results
In episode three of the Turn Around Project, Max Materne lays out a six-step plan to revive the struggling dealership…
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