dealers
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Distributors/Aftermarket
SEMA expands 2026 show with dedicated powersports section
SEMA will significantly expand its powersports footprint at the 2026 SEMA Show, introducing a dedicated Powersports / SxS / Lifestyle…
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Dealers
NPDA calls on dealers for roundtable discussion with investors
NPDA and BMO Capital Markets are inviting a dozen dealers to share real-world market insight directly with institutional investors during…
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Dealers
The Dealer Lab: Behavior change No. 1 — DREAM
Former dealer and host of The Dealer Lab Max Materne talks about dealers implementing change and how they get their…
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Dealers
RideNow Group reports improving Q4 margins as used unit sales rise
The company said improved gross profit per unit (GPU) helped offset the decline in new unit volume. Powersports GPU rose…
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Zero Motorcycles
Zero launches drop-ship program for X Line electric models
The move comes as the lightweight electric off-road category continues to grow, with several manufacturers targeting new riders looking for…
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Finance and Insurance
Ampli-Fi partners with VisionAST to boost dealer F&I analytics
The collaboration combines Ampli-Fi’s dealer training and consulting services with VisionAST’s data analytics platform to provide real-time insight into dealership…
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Dealers
Sheffield, Triumph extend multiyear retail financing partnership
The extension builds on a long-standing relationship that provides Triumph dealers and riders across the U.S. with Sheffield's retail financing…
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Features
Coffey: We don’t have a demand problem; we have an on-ramp problem
Industry veteran Melissa Coffey looks at how a business model shift in powersports could help dealers attract a new generation…
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Harley-Davidson
Oklahoma dealer earns Bar & Shield Award for customer experience, excellence
Diamondback Harley-Davidson received the 2025 Platinum Bar & Shield Award for exceptional service, a recognition given to the top five…
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Dealers
The Dealer Lab: Inventory hygiene
In his third instalment of The Dealer Lab, industry veteran Max Materne discusses unit inventory and how dealers should manage…
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Accelerate Conference
Accelerate Orlando delivers clarity, discipline and hard truths for 2026
From macroeconomic outlooks to dealership turnarounds, leadership development and AI‑driven tools, Accelerate showed the operational and cultural forces shaping powersports.
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Service Providers
Coast Technology says new platform makes inventory management easier
With the release of Stealth Inventory v2, Coast Technology says the platform is bringing renewed focus to inventory as a…
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Harley-Davidson
Harley-Davidson details reset plan as Q4 loss widens
North America retail sales declined 13% for the full year but rose 5% in the fourth quarter, driven by strength…
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Dealers
Avoid costly mistakes: Navigating warranty reimbursements
Attorney Hillary Holmes Reaume tells dealers how they can turn the warranty reimbursement process from a frustrating chore into a…
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Features
Gamifying dealership operations to improve performance
Industry veteran Mark Sheffield shares his story on how visible, ongoing contests can be applied to how we run powersports…
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Distributors/Aftermarket
Barker’s Exhaust acquired by neighboring powersports dealer
LaBaron's Powersports, located in Brown City, Michigan, acquired Barker's Exhaust Co., which sits on the same property as the dealership.
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Dealers
Nearly 79% of dealer websites perform poorly, Overfuel reports
Overfuel found that performance failures continue to suppress visibility, waste paid media, and erode shopper trust across the powersports industry.
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Snowmobile
Snowmobilers’ ingenuity helps rescue horse stranded seven months in Wyoming backcountry
In late January, a coalition of Wyoming snowmobilers and volunteers used specialized snow machines, a snowcat, and an improvised river-raft…
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Zero Motorcycles
Zero caps 2025 with impressive sales surge and dealer expansion
Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer network, and gaining…
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Dealers
The Dealer Lab: Redesigning the dealership model
In the second installment of The Dealer Lab, Max Materne uses his turned-around store as a real-world test site for…
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