dealers
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UTV
Massimo Group appoints new CEO, Shan transitions to executive chairman
Massimo Motorsports VP Quenton Petersen will take over as CEO, while the company's founding chief executive, David Shan, will transition…
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Dealers
U.S. rolls out tariff refund system to reimburse businesses
U.S. importers will finally have access to the $166 billion collected from tariffs that were ruled unconstitutional by the U.S.…
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Dealers
Keeway names Jordahl VP of sales, continues to strengthen dealer support
Keeway is strengthening its sales leadership with the appointment of Derek Jordahl, a 25-year veteran who's served as an executive…
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Motorcycle
Triumph, dealers announce dates for National Demo Days
Triumph dealers from across the country are gearing up for Triumph National Demo Days, where prospective buyers can test drive…
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Dealers
Editor’s column: Why dealers belong on Capitol Hill this year
If the past 18 months have taught powersports dealers anything, it’s this: the biggest threats to your business aren’t always…
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Accelerate Conference
2026 Under 40 honorees spotlighted as rising stars
The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers…
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Service Providers
MotoHunt rolls out April platform updates built around dealer feedback
MotoHunt says the updates span three key areas: appraisal and margin control; vintage unit valuation consistency; and front-line inventory quality.
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Dealers
NPDA shakes up leadership ranks to support events, membership expansion
Due to expanding membership and growth of DealerConnect, NPDA is transitioning former membership and marketing director Tigra Tsujikawa to events…
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Features
Plessner: Recruiting is a team sport
Veteran powersports recruiter Jan Plessner examines dealership hiring processes and how management can successfully lead new hires.
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Motorcycle
Keeway America sells through first Benda LFC700 allocation to dealers
Keeway America reports its first U.S. allocation of the Benda LFC700 has been fully committed, with dealers quickly selling through…
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Dealers
New report shows top dealers generate 4.5x more leads, turn inventory faster
A new industry report from Dealer Spike highlights a widening performance gap between top-performing dealerships and the rest of the…
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Finance and Insurance
Octane, Suzuki expand partnership to offer full-spectrum financing for prime customers
Under the new agreement, Suzuki dealers can offer financing across the full credit spectrum, from subprime to prime, through a…
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Motorcycle
Honda expands Ride Red Demo Days program, set to hit 50 dealerships
The program is a collaboration between Honda Powersports and its dealer network, and will take place throughout the year, stopping…
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Dealers
No. 1 Massimo dealer continues to put customers first
Owner Chad Hutchens took his struggling trailer business and revamped it into a network of powersports stores, becoming the No.…
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BRP
BRP tops Q4 expectations as strong retail, new products drive momentum into FY27
North American retail sales rose 12% in the quarter, with gains led by snowmobiles — aided by improved snow conditions…
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Features
Dealer Inventory Coverage explained
Commercial property and casualty risk consultant Zach Materne walks dealers through Dealer Inventory Coverage and how to protect your powersports…
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Features
TMDA annual conference keeps relationships, regulations at forefront
Texas dealers gathered in Austin for the Texas Motorcycle Dealers Association Annual Conference, where attendees said it was "a great…
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Finance and Insurance
Sheffield Financial expands pre-owned financing, boosts dealer flexibility
Sheffield Financial is expanding its pre-owned powersports financing program, introducing broader vehicle eligibility, higher loan advances and new dealer incentives…
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Service Providers
NPA promotes Perry to VP of sales operations
In his new role, Brandon Perry will be responsible for optimizing NPA’s front-end processes, systems, and go-to-market strategies across the…
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Dealers
Indian Motorcycle leads again as dealers miss half of web leads, study finds
According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian dealers earned the highest average score at…
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