BRP’s LinQ accessory system has taken a step forward in making it easy to customize recreational products for individual needs, with customers being able to add or remove accessories quickly ...
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BRP to introduce electric models for all product lines by the end of 2026
BRP today announced its five-year plan where it will offer electric models in each of its product lines by the end of 2026. To achieve this, BRP plans to invest ...
Read More »BRP reports fiscal Q4 results, 25% YOY retail growth
BRP has reported its financial results for the three- and twelve-month periods ended January 31, 2021. All financial information is in Canadian dollars unless otherwise noted. “We are very pleased ...
Read More »Alumacraft earns third consecutive NMMA CSI Award
BRP has announced that Alumacraft is a recipient of a Customer Satisfaction Index (CSI) Award from the National Marine Manufacturers Association (NMMA) for exceptional customer service. The 2020 Marine Industry ...
Read More »‘Put another dime in the jukebox’: Joan Jett teams up with Can-Am
As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the music industry — rock icon Joan Jett and hip-hop visionary ...
Read More »Ski-Doo reveals sibling brand Lynx coming to U.S. market with three 2022 models
Ski-Doo on Wednesday revealed that European sibling brand Lynx is coming to the North American market with three 2022 models: the Lynx Rave RE and two variations of the Lynx ...
Read More »2022 Lynx BoonDocker DS snowmobile: Closer look
Here’s the skinny on the newest entrant into the snowmobile market, the 2022 Lynx BoonDocker DS from BRP. Our friends over at Vetesnik Power Sports in Richland Center, Wisconsin, have ...
Read More »All-new 2021 Can-Am Commander side-by-side revealed
BRP first entered the side-by-side vehicle category in 2010 with the launch of the Can-Am Commander. Ten years and an incredible number of awards, accolades, and podiums later, the brand ...
Read More »Bloomberg interview with BRP CEO Jose Boisjoli
Bloomberg caught up with BRP CEO Jose Boisjoli for an update on the company’s plans to roll out electric models within three years and it’s growing base of women riders. ...
Read More »Can-Am Maverick X3 wins Dakar Rally for 4th year in a row
BRP and its Can-Am Off-Road vehicles just scored their fourth consecutive Dakar Rally victory (2018–2021), sweeping the top 11 places. Together, Maverick X3 racers completed more than 114,024 miles (183,504 ...
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