BRP
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BRP
BRP honored by Red Dot as its Design Team of the Year
In addition to being recognized as the 2025 Design Team of the Year, BRP is also being inducted into Red…
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Polaris
Polaris donates more than $120K to off-road and snow organizations
Polaris says it is donating more than $120,000 to off-road vehicles, all-terrain vehicles, and snowmobile riding clubs and organizations across…
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Personal Watercraft
Bombardier’s new concept could redefine marine patrol and border defense
The Sea-Drone 88, a unique concept proposed by venture capitalist Charles Bombardier that could redefine marine patrol and border defense.
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Motorcycle
International Female Ride Day rolls out May 3
Celebrated annually on the first Saturday of May, the 19th edition of International Female Ride Day will take place May…
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BRP
BRP continues its marine business dump with sale of Alumacraft
BRP has reached an agreement with Bryton Marine Group to sell its fishing boat operation Alumacraft, a deal that falls…
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Finance and Insurance
Northcoast Research shares spring promo insights report for ORV segment
Northcoast Research, an equity research firm, recently released its report on the promo environment in Q1, specifically focusing on BRP…
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BRP
BRP estimates tariffs will cost company an estimated $40 million
BRP anticipates a $40 million loss due to tariffs recently assessed to U.S. trading partners. However, this cost is relatively…
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BRP
BRP sells its Australian boat business to Yamaha
BRP recently announced it was selling all its outstanding shares of Telwater – its Australian boat manufacturing operation – to…
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BRP
BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
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Snowmobile
Snow recalls: Ski-Doo, Lynx and Kimpex snow ski
MY25 Ski-Doo and Lynx snowmobiles equipped with a 600R E-TEC, 850 E-TEC, or 850 E-TEC Turbo R engine have been…
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Can-Am
BRP’s Can-Am electric motorcycles win iF Design Awards
BRP’s pair of electric motorcycles, Can-Am Pulse and Can-Am Origin, were recently named winners of the 2025 iF Design Awards.
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Dealers
Analysts see powersports dealers continue modest decline through Q1
According to a recent LinkedIn post by Woods Cycle Country Dealer Principal Mark Sheffield, BRP and Polaris dealers continue to…
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Ski-Doo
Ski-Doo reveals 2026 snowmobile lineup with some big changes
Ski-Doo is focusing on select segments within the snowmobile market for 2026 with some big and notable upgrades to select…
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BRP
BRP closes 2024 with 17 design awards
BRP is celebrating another exceptional year in 2024 with 17 design awards. Among these accolades, the Canadian OEM capped off…
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Latest News
BRP announces annual Yellow Day to take place February 13
BRP will donate to six anti-bullying organizations worldwide for every public social post shared with the hashtag #RideOutIntimidation on Feb.…
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Latest News
BRP’s Bernard Guy, EVP of Global Product Strategy, to retire
Guy held management positions in engineering, procurement, strategy, product planning, sales and marketing throughout his almost 38-year career at BRP.
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BRP
BRP reports Q3 results, sales drop in North America
Revenues decreased 17.5% due to softer demand and continued focus on reducing network inventory levels. North American retail sales decreased…
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Can-Am
Can-Am rolls first electric motorcycle off assembly line
The first production bike – a 2025 Can-Am Origin #0001 – recently rolled off the assembly line at the company’s…
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BRP
BRP hits snowmobile production milestone in Finland
The company also announced that BRP Finland started producing all of its electric snowmobiles distributed worldwide.
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Sea-Doo
Sea-Doo dealers rank highest in 2024 Boat Industry Study
Following Sea-Doo were dealerships selling Polaris Inc’s Bennington, Avalon & Tahoe Manufacturing’s Avalon, and Brunswick Corporation’s Harris.
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