Polaris Industries announced it has awarded creative duties for its Indian Motorcycle and Slingshot brands to Minneapolis-based Solve.
Indian Motorcycle, America’s first motorcycle company founded in 1901, continues to outpace a declining North American motorcycle market while also delivering strong growth in Europe, Australia and Asia. Slingshot, the company’s breakthrough open-air roadster, is poised with new features and models for 2018. The agency has begun development of positioning platforms and creative campaigns for both brands.
The founders of Solve have a long history with iconic, passion brands having worked with Harley-Davidson, Porsche and Bentley Motors.
“Indian’s a wonderfully rich brand, with an amazing heritage, lots of momentum, and an ambitious appetite for significant growth,” said Solve CEO and founder John Colasanti. “Slingshot’s unprecedented three-wheeled roadster platform delivers a driving experience unlike anything that’s ever seen pavement.”