The Sturgis Motorcycle Museum and Hall of Fame is set to double in size within three years, and the Hall of Fame portion will have its own campus. Meanwhile the Main Street location will get a major revitalization, courtesy of generous donations from supporters, board members and the Law Tigers.
"It's been a busy summer," says Sturgis Motorcycle Museum executive director Myrick Robbins. "Scott Peterson, of Scott Peterson Ford, has donated land for the second, larger Museum site," said Robbins. "This site will be off of Exit 32 and visible from the I-90. The Law Tigers are jump starting the building fund to ensure that the aggressive expansion plans are met, donating more than $100K to our capital campaign building fund," he adds. "Our Museum is growing and within three years, the Hall of Fame portion will have its own campus near exit 32."
"We are honored to be part of motorcycle history," said Ari Levenbaum, on behalf of The Law Tigers, a professional association of motorcycle injury lawyers who help riders every day. "There are some amazing motorcycles on display and incredible heritage that needs to be shared with riders."
In addition to the donation of the site by Scott Peterson and the funding from the Law Tigers, board member Bruce Eide generously donated the fees for the architectural design firm, 4FrontDesign, Inc. They have completed the preliminary plans for the second site. The larger building will house the Hall of Fame, pre-1938 collection and various galleries. "The overall facility will give the Museum space to offer educational programs, meeting and event space and a place for the community and visitors to experience motorcycling, learn about the great people of the Hall of Fame and their heritage," said Robbins.
Key features include:
- Permanent Collections Displays
- Featured Galleries
- Meeting Rooms
- Gift Shop
- Restoration and Training Areas
- Various outdoor areas
"With the donations continuing to roll in, we have continued the expansion plans for the current Main and Junction through the 1500 Rider program," said Robbins. "With the building maintenance up to speed and the permit process in motion, we have been working toward the expansion to continue to provide the downtown anchor and connection to the most famous Main Street in Motorcycling."
Completion for Campus 1 — "Legendary Main Street" — is July 2019. Campus 2 —"Heritage Hill" — is planned to be completed in time for the 80th Anniversary in 2020. "Your support is key in getting these important programs finished. We are proud to be supported by you and the community of riders," Robbins added.