Triumph Motorcycles launches Brutal Beauty Tour

Triumph Motorcycles America is pleased to announce the Brutal Beauty Tour. The tour will make over 50 stops at Triumph dealerships and unique venues across the U.S. and Canada to showcase the iconic Bonneville Bobber, Street Scrambler, Street Cup, T100 and T100 Black.

The tour kicked off in downtown Los Angeles, Calif. with the North American unveiling of the new Bonneville Bobber. Triumph riding celebrities raved about the looks as actors Norman Reedus, John Hensley, Theo James and E! News’ Jesse Giddings all had a chance to swing a leg over the new motorcycles.

Over 20,000 miles will be covered with nearly every state line being crossed. To the north, the Canadian tour schedule includes 14 stops in cities across the country. Each stop will give consumers a chance to see the entire next generation of the legendary Bonneville range of motorcycles.


Visit to find out the dates and locations of each of the Brutal Beauty Tour events, as well as ensuring your place by registering for the event.

“After the success of the Bonneville Reborn Tour last year and the launch of the premium custom Bonneville Bobber, we’re eager to get back on the road and showcase all of the new members the Bonneville family,” said Matt Sheahan, COO of Triumph Motorcycles America. “These events will be distinctive, cool, authentic, and premium and give you a chance to be among the first in the world to see, hear, and feel these beautiful new motorcycles.”

The new Triumph Bonneville Bobber, Street Scrambler, Street Cup, T100 and T100 Black are all new additions to the Bonneville family. The Bonneville Bobber is an authentic genre-defining motorcycle that perfectly encapsulates the minimalist styling principles, muscular stance and purposeful engineering attitude of a genuine bobber; the Street Scrambler and Street Cup are the all new extensions of the acclaimed Street Twin; and the T100 and T100 Black are further extensions of the already proven Bonneville family that are originals for everyone.

To discover the entire new line of Triumph motorcycles, visit

Triumph Brutal Beauty Tour Stops:

Albuquerque – Atlanta – Austin – Boyertown – Calgary – Charlotte – Chicago – Cincinnati – Cleveland  – Concord – Coral Gables – Dallas – Denver – Detroit – Dieppe – Edmonton – Greensboro – Hamilton – Houston – Indianapolis – Kansas City – Kelowna – Knoxville – Las Vegas – London, ON – Madison – Manhattan – Metuchen – Milwaukee – Montreal – Omaha – Orange County – Ottawa – Philadelphia – Phoenix – Pompano Beach – Portland – Quebec City – Richmond – San Diego – Saskatoon – Seattle – Spokane – Springfield – St. Louis – St. Paul/Minneapolis – Tampa – Toronto – Tulsa – Vancouver – Victoria – Washington, DC – White Plains – Winnipeg

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