Dealership celebrating 15th Midnight Madness Sale

Road, Track & Trail, a dealership near Milwaukee that sells pre-owned motorcycles, ATVs and snowmobiles, holds only one sale every year, and Saturday’s Midnight Madness event figures to be gigantic once again in Big Bend, Wis.

Road, Track and Trail will hosts its 15th annual Midnight Madness Sale on Saturday, Aug. 10. Some of the vast inventory has been dropped to cost or even below cost.

The Midnight Madness Sale began as a means for Road, Track & Trail to clear out motorcycle inventory in order to make room for the winter stock of snowmobiles. Today there is plenty of showroom space for all motorcycle, ATV and sled stock, but Road, Track & Trail carries on its tradition of one-day savings. Snowmobiles are not included in the sale.

In previous years, lines of customers have formed prior to the doors of Road, Track & Trail opening. This year, to assist customers with discovering the savings, all sale prices will be updated and featured on on the day before the Midnight Madness Sale.

Throughout the daylong sale, the dealership will be giving away three-day passes to the Harley-Davidson 110th Anniversary Party. In addition to numerous other giveaways, free food (pizza, subs and brats) will be available all afternoon, while they last.

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