Tucker Rocky/Biker’s Choice names new president

News Release

December 11, 2012. Tucker Rocky/Biker’s Choice, a leading supplier of parts, accessories and apparel to the Powersports industry announced today the appointment of Dan Courtney as President effective January 7, 2013. Dan has over 20 years of strategic leadership experience, most recently as President of FinishMaster, Inc., the largest independent distributor of automotive paints, coatings and accessories in the U.S.

“Dan is relentlessly customer centric. He is a proven leader with an exceptional track record delivering innovation, quality and value to both retailers and suppliers. We couldn’t be happier to have him joining our team,” said J.A. Lacy, Chairman at Tucker Rocky. Echoing that sentiment, Steve Johnson, the current President of Tucker Rocky/Biker’s Choice who announced his intentions to retire earlier this year, had this to say about Dan, “I have no doubt he will continue to build on the foundation of our customer friendly culture and accelerate our supply chain and dealer support initiatives.”

Among his first tasks, Dan will meet with employees, customers and vendors to gather their perspectives on Tucker Rocky/Biker’s Choice. During his transition into the Powersports community Dan will be assisted by Steve Johnson who has agreed to stay on as an advisor. Given Dan’s passion for both business and motorcycling (he’s an avid rider with two bikes in the garage), his full integration into the industry will no doubt be rapid.

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One Comment

  1. Tucker Rocky has nearly become my main aftermarket parts suppliers. I buy 90% of my tires from them. Great service, great sales rep. Very fortunate to have them as a contact in the industry.

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