March 2024

Welcome to the March digital edition of Powersports Business.

We share a recap from this year’s AIMExpo trade show and yearly highlights since its launch in 201413. We are also thrilled to honor the 2023 Women With Spark winners, first announced at our Accelerate Conference, and recognize their hard work and commitment to the industry. Following our trip with Snow Goer magazine to Quebec, we share Editor John Prusak’s impression of the 2025 Ski-Doo MXZ X-RS 850 after his first ride. Dealers from Wisconsin and Iowa share their start up stories and how they have cultivated success within their businesses.