top ten nine
-
Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
Read More » -
Suzuki’s Roczen converts MX fans into adventure riders
Suzuki said the strong turnout and positive response reinforce the company’s commitment to rider-engagement events that connect customers with both…
Read More » -
Harley recalls more than 88,000 motorcycles over crankcase pressure issue
Harley-Davidson dealers have been instructed to inspect the breather port and repair any blockage at no cost to owners. Notification…
Read More » -
Ducati’s ultra-lightweight, limited-edition, six-figure superbike already sold out
Starting at $165,000, Ducati released a total of 600 Superleggera V4, a MotoGP-inspired superbike that the company says is the…
Read More » -
Yamaha to relocate U.S. headquarters to Georgia, sell California campus
In conjunction with the move, Yamaha will sell all fixed assets at its 25.1-acre Cypress campus, including land, offices, and…
Read More » -
Bill aims to redefine motorcycles, leaving Slingshot in ‘classification limbo’
Three-wheeled autocycles like the Polaris Slingshot face uncertainty as a new federal bill moving through Congress looks to change the…
Read More » -
Kawasaki surges to No. 1 in the U.S. motorcycle market as Harley falls to third: Reports
MotorCyclesData’s year-to-date figures through September show Kawasaki sales up 14.2%, the strongest performance in the industry.
Read More » -
Royal Enfield’s Flying Flea brand announces second electric motorcycle
At EICMA 2025 in Milan, Royal Enfield's sub-brand, Flying Flea, announced its second model to its electric range, the scrambler-styled…
Read More » -
Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
Read More » -
Beachman secures manufacturer licenses, launches first road-legal bike in Canada
The approvals, granted by the Canadian federal government and SAE International, establish Beachman as the first new Canadian motorcycle manufacturer…
Read More » -
CFMOTO reveals 2026 model lineup with expanded distribution, and feature updates
The launch underscores CFMoto’s position as the No. 3 provider of off-road vehicles and motorcycles in the United States, supported…
Read More » -
Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
Read More » -
Motorcycle Mall celebrates 50 years as a powersports industry leader in New Jersey
The family-owned and operated dealership, now in its third generation, will mark the milestone with a major customer appreciation event…
Read More » -
Michigan dealer to transform former sports bar into nation’s largest exclusive BMW dealership
Construction is currently underway with demolition, utility restoration, and site prep in progress. If all goes as planned, the new…
Read More » -
Bajaj comes to KTM’s rescue with major investment, restructuring plan moves forward
Bajaj Auto International Holdings BV, a Dutch subsidiary of Indian conglomerate Bajaj Auto, has secured a €566 million loan. This…
Read More » -
Fox Powersports acquires two dealership locations in Michigan
Fox Powersports has announced the acquisition of Lakeside Motor Sports & Marine and Nelson’s Speed Shop, expanding its powersports presence…
Read More » -
BRP reports Q4 and FY2025 results with 19.7 percent revenue drop
BRP's North American retail sales decreased by 21% compared to last year, resulting from lower volumes in snowmobile and market…
Read More » -
Tom Wood Honda Powersports opens doors in Indianapolis
The Tom Wood Automotive Group was founded in 1967 and the group culture is rooted in communication and collaboration.
Read More » -
Moto Morini names new VP of sales and dealer development
Chris Peterman comes to Moto Morini with a wealth of knowledge and nearly 30 years of leadership experience in the…
Read More » -
Yamaha TSP program helps place 500 qualified marine technicians in dealerships
The achievement was a joint effort of Yamaha’s service and government relations teams to boost the number of qualified technicians…
Read More »