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The StaffMarch 7, 2024
Yamaha expands bLU cRU support for 2024 ATV, SxS race season
Yamaha has announced significant expansions to its bLU cRU program for the 2024 Side-by-Side (SxS) and ATV racing seasons.
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The StaffFebruary 22, 2024
Sturgis Motorcycle Museum announces 2024 Hall of Famers
These honorees have supported veterans and the elderly, advocated for motorcyclists' rights, and shown artistic talent on canvas as well…
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The StaffJanuary 4, 2024
Former Harley dealer creates Old Bike Barn Museum
The former Harley dealer didn’t originally intend to start a museum, but his collection kept growing and now includes more…
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The StaffDecember 20, 2023
Segway Powersports to display the Super Villain at CES in January
Segway Powersports is gearing up to display its highly anticipated side-by-side at the upcoming Consumer Electronics Show (CES), January 9-12,…
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The StaffNovember 9, 2023
Fox Powersports acquires Peacock Limited
A mainstay in Lake County, Michigan since 1973, Peacock Limited will now operate as Fox Powersports Peacock.
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John PrusakOctober 25, 2023
Fun facts about snowmobiling from industry association
Snowmobilers are a big part of the winter economic engine by spending an average of $2,500 each year on food,…
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Brendan BakerSeptember 26, 2023
BMW issues ‘stop sale’ of gas motorcycles in North America
BMW North America cites an issue with motorcycle evaporative systems, particularly a component not meeting material specifications as the cause.
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The StaffAugust 24, 2023
Segway Powersports unveils UT10 Crew UTV models
Segway Powersports has revealed its all-new UTV models, expected to arrive in authorized dealerships by early September 2023.
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The StaffJuly 18, 2023
California dealership sold after 30 years of same ownership
Twin Rivers Polaris of Yuba City, California, has been sold by the original owners to Ben Milner of Work and…
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The StaffJune 21, 2023
Harley launches “all-inclusive” membership program
The new program is intended for all motorcycle riders and moto-culture fans to connect, engage and ride together while earning…
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