Top Stories
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Parts Unlimited, Drag Specialties set 2022 NVP dates in Louisville
Parts Unlimited and Drag Specialties have announced the return of the in-person National Vendor Presentation Expo to Louisville after two…
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Bagger Racing League to feature 9 teams, partner with FITE for streaming
A new partnership will allow race fans and riders alike can tune in live to the first-ever Bagger Racing League…
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Bryan Adams to shoot 2022 Pirelli Calendar
According to a recent announcement, musician and photographer Bryan Adams will shoot the 2022 Pirelli Calendar. The Canadian artist broke…
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Ducati reveals 2022 Diavel 1260 S Black and Steel
Ducati has revealed the Diavel 1260 family for the 2022 Model Year with the presentation of the new Diavel 1260…
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CFMOTO’s 1000 Overland ATV gets spotlight at Beijing Motorcycle Show
The CForce 1000 Overland ATV from CFMOTO was on display last month at the 2021 Beijing International Motorcycle Show. Held…
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May’s monthly top individual sales performance stands at 55 units sold
As a way to celebrate the success of dealership unit sales staff (and with the encouragement of dealership owners themselves),…
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Elway auto dealer group makes first powersports dealership acquisition
The Elway Dealer Group, John Elway’s house of six automotive dealership locations in Colorado and California, has acquired its first…
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Triumph unveils 2022 Speed Twin
Launched in 2018, Triumph’s Speed Twin set a benchmark for how its Modern Classic performance roadster should ride and feel…
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CFMOTO USA teams up for engine oil partnership
CFMOTO USA and Total Specialties USA announced that they have signed an agreement for a partnership in which Total Hi-Perf…
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Arctic Cat, Polaris make snow team changes
During the offseason many snowmobile OEMs prepare for the upcoming winter by both launching new product to excite its dealer…
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Kawasaki announces 2022 MULE PRO lineup
For model year 2022, Kawasaki has announced two new variations to its MULE PRO lineup. According to the announcement, the…
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Polaris launches ‘OFFLINER’ pledge to honor ‘National Get Outdoors Day’ on June 12
Polaris has announced a new initiative aimed at inspiring people to get offline and capture the adventure waiting outdoors. For…
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NPA rolls out the red and black carpet for Lakeland, Fla., groundbreaking: video
From local dealers to the Mayor to a host of city officials, NPA’s groundbreaking last week at its location in…
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Germany’s Highsider tabs Holger Mohr in U.S.; WPS, Tucker get distribution
Morgan Hill, California-based Paaschburg & Wunderlich USA, LLC, the North American subsidiary of the European distributor, has announced the launch…
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PSB attends NPA groundbreaking ceremony
Cue the Willie Nelson because the Powersports Business crew is “on the road again” reporting all the latest notable industry…
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Dealerships holds memorial ride for dead police officers: report
As Memorial Day weekend approaches to honor those who have served the nation’s armed forces, a ride that began at…
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Boating Industry names top 2021 products
Now in its eighth year, Powersports Business sibling publication Boating Industry has announced its Top Products feature that details 50…
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2021 Harley-Davidson Pan American 1250 Special Rider review: video
The word has been out on the 2021 Harley-Davidson Pan American 1250 Special for months now, and reviews are starting…
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Harley-Davidson Museum now offering demo rides: report
Just a week after announcing a Hometown Rally Labor Day celebration, the Harley-Davidson Museum has announced it is now offering…
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Five dirt bikes stolen from dealership
Inventory is tight as-is for many dealerships around the nation without having to deal with theft on top of it;…
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