Polaris has announced a new initiative aimed at inspiring people to get offline and capture the adventure waiting outdoors. For National Get Outdoors Day on Saturday, June 12, the company encourages consumers to take a pledge to become an ‘OFFLINER’.
“At Polaris, we’re passionate about getting people outside. It is about more than just the products we provide, it is about the experiences and memories we help create,” said Polaris CEO Mike Speetzen in the announcement. “It’s that THINK OUTSIDE mindset that motivates us daily and makes celebrating National Get Outdoors Day a natural fit for Polaris.”
National Get Outdoors Day is held annually on the second Saturday of June and encourages Americans to get active outdoors, whether that be in their own backyard or our nation’s parks, forests and wildlife refuges.
According to the announcement, research shows that time spent outdoors has positive impacts on our health, including reduced stress, improved mood and faster healing. More time at home and technology have resulted in a nature deficit and screen time has increased to an average of 13 hours per person per day1. Consumers are now looking for a reason to get out, which is evident as searches for “outdoor activities” increased by 82% from July 2019 to July 2020, and search levels in 2021 are on pace to match that.
“While we know screen time increased during the pandemic, we also saw many people turn to the outdoors. Taking the OFFLINER pledge means turning off electronics indoors and getting outside. That may mean a walk in the park for some, but to others it may mean a break from routine,” said Pam Kermisch, Polaris chief customer engagement and growth officer in the announcement. “THINK OUTSIDE is our call for people to experience the ultimate enjoyment outdoors and to discover new ideas and possibilities, and we can help make that possible this National Get Outdoors Day.”
Those who participate in the OFFLINER pledge will be entered for a chance to win one of five Polaris Adventures experiences and other outdoor adventure gear. From an off-road excursion in a Polaris RZR to a scenic sunset cruise in a Slingshot, Polaris Adventures has 160 location across the U.S., making it a perfect option for those who want to try a new way to explore the outdoors.