Polaris
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UTV
Polaris partners with popular YouTuber Cleetus McFarland
The collaboration will celebrate “motorsports mayhem” and give fans of the popular YouTuber more ways to join in through experiences,…
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Polaris
Polaris gets UTV Overall win at San Felipe 250, RZR Pro R Factory sweeps podium
The RZR platform continues to shine on the off-road UTV race scene, securing another victory, this time at the San…
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Side-by-Side
RZR, Super Villain have strong showings, All Balls makes mark at King of the Hammers
RZR Factory Racing team's Brock Heger Heger makes history as the first limited-class side-by-side racer to finish the Mint 400…
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Polaris
Polaris awards $20k in scholarships to powersports students
The scholarship is a part of the Polaris Technical School Partnership Program, which provides students with the opportunity to earn…
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Polaris
Synchrony and Polaris re-up customer finance partnership
Synchrony and Polaris renewed their financing partnership, extending a relationship that has supported Polaris customers and dealers for nearly 20…
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Polaris
Polaris unveils 2027 snowmobile lineup
The new lineup features two new mountain machines, expanded 9R engine availability, a new youth 200, and six exclusive models…
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Polaris
Polaris expands all-weather SxS lineup with two new Ranger models
Polaris improves on cold-weather comfort with a factory-installed heating system for the Ranger 1000 CAB, while the 2027 Ranger XP…
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UTV
Polaris debuts limited-edition RZR Pro R Ultra with race suspension tech
This limited-production model brings race-developed suspension technology to the showroom floor with the industry’s first factory-integrated electronically controlled hydraulic locking…
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Indian Motorcycles
Indian Motorcycle goes independent as Carolwood LP closes acquisition
The recently closed acquisition has set the 125-year-old company up as a stand-alone motorcycle manufacturer for the first time in…
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UTV
Data analysis: UTV market sales fall 7.2% in 2024
Research performed by Minneapolis‑based firm Power Products Marketing shows that the North American UTV market dropped more than 7% in…
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Polaris
Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results
Polaris Inc. closed a challenging 2025 with flat full-year sales, fourth-quarter retail gains and improved dealer inventory health, positioning the…
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Dealer Consultants
Industry veteran Steve Jones, executive, dealer consultant and PSB contributor, dies at 77
Jones spent decades working closely with powersports dealers across the western United States, earning a reputation as a trusted field…
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Polaris
Polaris to close Wisconsin powertrain manufacturing plant by end of 2026
Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500…
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Motorcycle
Indian Motorcycle celebrates 125 years with ‘Never Finished’ campaign
America's first motorcycle company is celebrating its 125th anniversary throughout 2026 with a variety of products, programs, and rider promotions.
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Slingshot
Polaris Slingshot reveals limited edition, new color schemes for 2026 model year
The 2026 lineup includes a limited-edition Grand Touring model that combines style and comfort, as well as a diverse range…
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Polaris
Polaris, Call of Duty collab lets players ride RZR, Sportsman in-game
By having its vehicles playable within the game, Polaris is trying to tap into the 60% of U.S. gamers who…
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UTV
Polaris targets another Dakar win with 2026 RZR Factory Race Team announcement
For dealers, the announcement reinforces Polaris’ global racing ambitions — and the halo effect that competitive success brings back to…
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Polaris
Polaris gives over $135K to OHV, snow organizations through Trails Grants
When combined with this year's spring Trails Grants, Polaris has now donated more than $255,000 in 2025 and nearly $4…
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Dealers
Maine dealership transitions to new ownership as longtime GM takes the helm
See how this Sanford, Maine dealership continues its growth and customer-focused legacy under the familiar leadership of Kevin Normand.
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Polaris
Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
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