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Harley-Davidson Museum now offering demo rides: report

Just a week after announcing a Hometown Rally Labor Day celebration, the Harley-Davidson Museum has announced it is now offering demo rides on Saturdays, according to Fox 6 Milwaukee.

The move is another toward opening doors and setting events post-COVID. It’s also an innovative way for the company to get “butts in seats” as it continues to alter corporate strategy as part of its Hardwire program.

Is your dealership planning anything this summer? Let us know in the comments section below!

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