Harley-Davidson plans ‘Hometown Rally’ in Milwaukee for Labor Day

Harley-Davidson has announced plans for a new Hometown Rally event.

According to the announcement, the event will include a Labor Day weekend celebration of "moto-culture" centered in Milwaukee – the city where it all began for the Motor Company. The Harley-Davidson Museum will serve as a central rally point Sept. 2-6, 2021, for events taking place at that downtown site and at six surrounding Harley-Davidson dealerships.

“The Hometown Rally is an event no Harley-Davidson fan will want to miss,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson, in the announcement. “It will be a celebration of all things Harley, a chance to re-connect with other riders who share the desire for adventure, freedom and community that is the real heart of the Harley-Davidson experience.”

Throughout the planned Hometown Rally weekend, the 20-acre campus of the Harley-Davidson Museum will host free live concerts on three consecutive nights, food-and-beverage sites, stunt exhibitions and skills demonstrations, 2021 Harley-Davidson motorcycle demos, and motorcycle showcases hosted by Born Free and V-twin Visionary. The Museum will be open for general admission during the event.

Milwaukee-area Harley-Davidson dealerships will also be hosting Hometown Rally events and entertainment, including House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke’s Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend) and Wisconsin Harley-Davidson (Oconomowoc).