Yamaha
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Yamaha’s MAX Series scooter takes home 14th straight Red Dot Award
Yamaha Motor does it again. For the 14th year in a row, the company announced it has taken home a…
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Yamaha to enter Suzuka 8 Hours with factory team to celebrate 70th anniversary
To commemorate the company's 70th anniversary, Yamaha Motor announced it's sending its YZF-R1 to compete in the Suzuka 8 Hours…
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Big four Japanese OEMs collaborate on hydrogen technology
Japan's big four OEMs have formed a group that includes engineers and academics from Honda, Suzuki, Kawasaki, and Yamaha to…
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Hanover Powersports is Revving Up Summer Sales
Hanover Powersports, a family-run dealership operating in the heart of Morris County, New Jersey, sells everything from motorcycles and ATVs,…
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BRP sells its Australian boat business to Yamaha
BRP recently announced it was selling all its outstanding shares of Telwater – its Australian boat manufacturing operation – to…
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Yamaha awards more than $400K in grants to enhance access to public lands and waters
Yamaha Outdoor Access Initiative (OAI) has joined forces with Yamaha Rightwaters and awarded more than $400,000 in grants in the second half…
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PSB visits Simply Ride for its 20th anniversary
Brian Cox launched this dealership as Simply Sport Bikes in 2005. He’s built the dealership into a powerful business of…
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Rental and tour company EagleRider goes for a new look
EagleRider, an international motorcycle rental and tour company, has announced a brand evolution that brings a new logo, an expanded…
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Yamaha Motor acquires e-bike drive unit from German auto parts maker
Yamaha Motor recently announced the acquisition of an automotive parts manufacturer's bicycle drive unit subsidiary. The acquisition helped established Yamaha…
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Yamaha Motor celebrates 50 years of making golf cars
Yamaha Motor celebrates 50 years in the golf car business. More known for its motorcycle and snowmobile production, Yamaha has…
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Yamaha Motor Finance launches video series spotlighting dealers
For Q1 2025, Yamaha Financial Services selected Cycle Springs Powersports of Clearwater, Florida, as the inaugural dealer spotlight.
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Evinmotors expands U.S. presence with acquisition of North Carolina and Miami stores
This strategic expansion strengthens Evinmotors’ footprint in the U.S. market, reinforcing its mission to deliver not just products but experiences…
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Yamaha reveals new five-seater LFP golf carts in Japan
The new lineup consists of the electromagnetically guided G30Es and the manually operated G31EPs, equipped with a newly developed lithium-ion…
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Yamaha expands BLU CRU Invitational Series for 2025
Yamaha will select riders to join the 2025 SuperFinale that will be held at MXoN at Ironman Raceway this year.
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Yamaha recognized for excellence in customer satisfaction
Yamaha is a CSI award recipient in the Outboard Engine category every year since its inception in 2001, an achievement…
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Yamaha Motor Canada appoints new president
James Matthews has been appointed as the new president of Yamaha Motor Canada, Ltd. James will immediately step into his…
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Yamaha Motor reports 6.7 percent revenue gain for FY24
The company says it sold more units at higher prices per unit for models sold in Brazil and India in…
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Yamaha Motor Canada announces 2025 Elite Dealers
This year, 43 dealers from across Canada have achieved Elite status, with 18 of those dealers recognized for the fourth…
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Yamaha Motor to change corporate logo, unveils 70th anniversary logo
Yamaha Motor will change the design of its corporate logo for the first time in 27 years as it also…
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Yamaha to auction off final Sidewinder SRX
Yamaha’s North American Snowmobile Team will auction the final iconic Sidewinder SRX snowmobile, number 998 of 998.
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