UTV
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Polaris builds 30 race-ready RZR Pro R Factory UTVs with $140,000 price tag
The RZR Pro R Factory touts race-winning performance, desert-racing design, and race-optimized technology, making it the ultimate machine for hardcore…
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Segway commemorates 100,000th ORV and first batch of Super Villains
Segway Powersports has reached a significant milestone with its 100,000th off-road vehicle (ORV) to roll off the production line, marking…
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Massimo reveals 2025 Buck 550-6 Crew UTV
The UTV is designed to meet the needs of families and outdoor enthusiasts and perform light-duty work around a property.
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Massimo Group expands partnership with Rural King
Massimo Group recently announced the expansion of its retail partnership with Rural King, a leading farm and home store with…
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Arctic Cat announces layoffs, production pause
A letter from Textron’s Arctic Cat division to its dealers (now widely circulated to media members) has sent a shock…
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Segway to stream launch of new UTV model online November 7
Segway Powersports is inviting the industry and enthusiasts to join them online on November 7, 2024, as they introduce a…
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Dave Warren Powersports announces Segway giveaway winner
Greg Kirkwood of Phelps, New York, was the lucky winner of the 2024 Segway UT-10 giveaway. The announcement was made…
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Volcon shares UTV lineup changes
CEO John Kim revealed Volcon's new MN1 entry-level utility vehicle, the HF1 performance UTV, and under current development, the HF2.
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Sara Price reveals ‘Rip & Dip’ edition Can-Am Maverick R build
Professional off-road racer Sara Price is debuting her first-ever Can-Am Maverick R X RS build, the Rip & Dip Edition, built by Alsup…
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Kioti announces deal with Huntington Finance for dealer floor planning
The manufacturer says the partnership will streamline the floor planning and dealer onboarding processes, enabling Kioti to deliver more value…
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Massimo unveils new UTV for winter
This new T-Boss UTV features a cab enclosure made with durable tempered glass, providing a comfortable environment for all outdoor…
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Segway reveals DRT Motorsports custom-built Villain
In Segway's latest Shop Talk episode, Jake McGeorge visits the DRT Motorsports booth to take a closer look at the…
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UTV market sales rebound following two-year decline
The North American UTV market in 2023 recovered in volume, up 3.5%, following two years of downturn, according to research…
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TMI Products reveals performance products for UTV market at Sand Sports Super Show
The catalog will expand to include other popular side-by-side vehicles in the future, according to the company.
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Polaris unveils RZR Pro R Factory-Armored Limited Edition
The RZR Pro R Factory-Armored Limited Edition features a Pro Armor front and rear bumper, Pro Armor skid plates, Pro…
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Massimo releases full-featured T-Boss 1000 UTV
The Massimo Group has announced the launch of the new T-Boss 1000 UTV, which it claims is the "best equipped…
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Landmaster reveals 2025 UTV lineup with new trim packages
Landmaster has announced its 2025 lineup with purpose-built trim packages ready to tackle the outdoors.
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The Big East Powersports Show celebrates 30 years!
For this year’s show in Syracuse, New York, consumers will have more reasons to come than ever before – from…
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Trader Interactive shares 2024 ATV market trends
ATV Trader shares top makes YOY, top models YOY, and top keywords year to date.
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Massimo reports 32 percent Q2 gain
The increase in revenue was primarily due to the combined effect of rising demand in the U.S. ATV and UTV…
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