News
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Harley-Davidson sues online retailer
Harley-Davidson has filed a lawsuit against online retailer GearLaunch for trademark infringement, according to an article in the World Intellectual…
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Aftermarket company names exclusive U.S. distributor
Motovan/MTA is pleased to announce the exclusive distribution of SIXS original carbon sportswear. For the first time since its launch,…
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Indian Scout FTR750 to race in California
Indian Motorcycle confirmed that its all-new Indian Scout FTR750 race bike will make its racing debut on Sunday, Sept. 25 at…
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Intrusive interstitials: How pop-ups can hurt your SEO
It’s a common experience: you go to a website and are immediately faced with a pop-up box asking you to…
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Valerie Thompson named ‘World’s Fastest Female Motorcycle Racer’
Valerie Thompson earned the title of world’s fastest female motorcycle racer on September 1 at the Bonneville Motorcycle Speed Trials…
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Exhilaration! Excitement! Power!
These are just three marketing words that will evoke emotion in a powersports enthusiast. When you tap into the emotions…
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Dainese announces 2016 North American Custom Works Tour
Dainese USA announced that its fifth annual North American Custom Works Tour will embark from New York City at the…
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No snow? Team 68 goes for a walk
Tucker Hibbert fans raise more than $10,000 for Make-A-Wish In January 2015, Tucker Hibbert and Arctic Cat teamed up to…
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Ray Price Capital City Bikefest returns in 2016
Downtown Raleigh streets roar to life once again Sept. 23-25, 2016 during the 12th annual Ray Price Capital City Bikefest,…
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Polaris Defense hires VP
Polaris Industries Inc. (NYSE: PII) announced the hiring of John M. Olson as vice president and general manager for Polaris…
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Suzuki forms new Factory Racing team
Suzuki Motor of America, Inc. (SMAI) announced the formation of RCH/Yoshimura/Suzuki Factory Racing as its premier 450 motocross and supercross…
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KTM issues recall due to crash hazard
KTM North America has issued a recall on approximately 920 motocross competition off-road motorcycles due an increased crash hazard. It…
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AIMExpo dealer registration sees record growth
With less than two months remaining until the fourth annual American International Motorcycle Expo (AIMExpo), dealer registration for the 2016…
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Dealership to host MotoAmerica kick-off party
With three MotoAmerica Championships still up for grabs in the season finale in the Yamaha Superbike Challenge of New Jersey…
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Yamaha Outdoor Access Initiative awards more than $95,000
Yamaha Motor Corp., USA, announces the Yamaha Outdoor Access Initiative awarded more than $95,000 in funds and equipment to six…
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How to create a Waze ad for your powersports dealership
If you’re unfamiliar, Waze is the world’s largest community-based traffic and navigation app. You can join other drivers in your…
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Polaris announces fix for RZR XP Turbos
Today, Polaris announced that they have an approved corrective-action plan for its RZR XP Turbo vehicles, following the stop-sale/stop-ride advisory…
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Polaris names first VP of global safety and quality
Joel Houlton, senior engineering director, has been named vice president of Global Safety and Quality for Polaris. Houlton will dual-report…
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WaveRunner reveals all-new EX Series
Spark competitor in rec lite segment enters with $6,599 starting MSRP Dealers were in for a treat when they gathered last…
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Tucker Rocky | Biker’s Choice Dealer and Brand Expo returns in 2017
Tucker Rocky | Biker’s Choice announced that its Dealer and Brand Expo is back for 2017. The event will be…
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