Honda
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Hunter Lawrence extends contract with Honda
During a small ceremony on Saturday in the Team Honda HRC pits at the High Point round of the AMA…
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Greenger Powersports supports Barber Small Bore
The Barber Motorsports Park Small Bore in Birmingham, Alabama, once again proved to be a knockout success over the weekend.…
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Honda unveils 2023 CRF450R
Celebrating five decades of elite motocross heritage, Honda on Friday unveiled the latest edition of its flagship motocross bike, the…
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Honda Financial Services reveals 2021 Council of Excellence
Honda Financial Services provides a major shoutout to its award-winning 2021 Council of Excellence dealerships in the April edition of…
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About 32,000 side-by-sides recalled
The Washington, D.C.-based U.S. Consumer Product Safety Commission (CPSC) announced on Wednesday that about 32,000 side-by-sides from the 2019-21 model…
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Roczen to pause 2022 AMA Supercross campaign due to health issues
Along with his team and family, Team Honda HRC rider Ken Roczen has decided to take a break from the…
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Co-founder of oldest Honda dealership passes away at age 90
The oldest Honda dealership in the country is mourning the loss of one of its co-founders. Floyd Dreyer Jr., better…
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First win for Honda Talon 1000R at King of the Hammers
The Honda Off-Road Factory Racing team is off to a strong 2022 start with a first-ever King of the Hammers…
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Honda unveils 2022 Rebel 500/300 models
For its first new-product announcement of the calendar year, American Honda announces the return of several popular motorcycle models. The…
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45-year-old dealership adds Polaris point with acquisition
A dealership that is celebrating 45 years in 2022, mostly with Honda and then adding Arctic Cat, has flipped the…
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2022 Team Honda HRC shoot (video)
The 2022 Team Honda HRC shoot provided some excellent B-roll footage. Big props to the Honda Racing communications crew at…
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Vitrano stepping down as MIC board chair; Boderman elected new chair
The Motorcycle Industry Council has unveiled new officers for its board of directors and the results of the 2021 board…
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For dealer, personal desire to have ‘Big 4’ under one roof becomes reality
A multi-line dealership that started out selling Honda then Yamaha products in 2011 has recently added Kawasaki and now Suzuki…
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Automatic transmission part of Honda’s new 110cc Navi miniMOTO
American Honda confirmed in November that the Navi miniMOTO will be offered in the U.S. market for the 2022 model…
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Honda Marine redesigns outboards, introduces smart boating app
Honda Marine announced at the recent IBEX show in Tampa it has engineered a significant redesign of its Honda BF115…
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Swappable batteries agreement signed between Piaggio, Honda, KTM and Yamaha
In March Powersports Business reported that Piaggio Group, Honda Motor, KTM and Yamaha Motor had signed a the Letter of…
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Honda donates three Repsol CBR1000RRs to benefit ride for kids
To celebrate its 30th year as presenting sponsor of the Pediatric Brain Tumor Foundation’s Ride for Kids, American Honda has…
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Over 20 brand partners represented by Accelerate Conference dealer attendees so far
The number of powersports vehicle brand partners continues to ramp up as dealership owners, operators, general managers and more continue…
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Elway Group acquires second powersports dealership
Less than three months after entering the powersports space via acquisition, the Colorado-based Elway Dealer Group has added a second…
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