Honda
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Honda Europe expands Forza scooter lineup for 2021
Honda Motor Europe announced that 2021 will see a step change in the evolution of Honda’s sports/GT Forza scooter brand.…
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2020 Honda Gold Wing Tour test review via Rider
Rider Magazine’s latest Tour Test Review puts the spotlight on the 2020 Honda Gold Wing Tour – Honda’s flagship model…
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Can-Am dealers are tops for side-by-side shoppers: study
COVID-19 drove industry-wide changes in dealership sales behaviors, but for the third year in a row, Can-Am dealerships were the…
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Auto magnate and successful motorcycle dealer Case, 77, dies
Rick Case, who at one time reportedly was the largest motorcycle dealer in the country with 14 locations, passed away…
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Minnesota Martins make it a family affair at Loretta Lynn’s 2 National
The second of back-to-back visits to Hurricane Mills, Tennessee’s famed Loretta Lynn’s Ranch featured a wild afternoon of racing for…
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35-year industry veteran joins software company
North Carolina-based Powersports Data Solutions, parent company of Service Manager Pro, announced that former American Honda national service manager Brad…
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A $10 million move for dealership
We catch up with Southern Honda Powersports owner Tim Kelly, who loves his Chattanooga, Tennessee, hometown so much that he’s…
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Motocross racer to miss 2020 AMA series
American Honda has announced that one of its race team members will sit out the 2020 AMA Pro Motocross series…
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Honda to miss Loretta Lynn’s amid COVID-19 concerns
Due to an array of considerations stemming from the COVID-19 pandemic, American Honda has confirmed that they will not have…
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American Honda provides statement concerning termination of Abernathy’s
The following statement provided to Powersports Business is from American Honda: American Honda has conducted an independent investigation of various…
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American Honda confirms cyber attack
Torrance, California-based American Honda distributed the following press release on Wednesday related to how a cyber attack impacted the company’s…
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Honda dealers assist with distributing 130K face shields
Honda engineers at Honda Engineering North America (EGA) in Marysville, Ohio, the in-house company that creates much of Honda’s production…
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50-year family dealership acquired; new owners: ‘If it ain’t broke, don’t fix it’
A family-owned dealership that is one of the longest-tenured business members of its community has been acquired after 50 years…
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Honda dealers donate 15,000 face shields to healthcare facilities
In response to the COVID-19 pandemic, American Honda’s Powersports Division and its nationwide dealer network are collaborating to provide 15,000…
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Honda announces Android Auto integration for Gold Wings
Honda announced that Android Auto will be integrated with the current-model Gold Wing. At no additional cost, customers with Android…
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Honda implements 2-week furlough for salaried U.S. staff, associates
Honda last week announced that the majority of the company’s salaried and support associates at Honda operations in the U.S.…
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Honda’s Chuck Boderman joins PSB Video Chat (video)
Powersports Business editor Dave McMahon is joined by Chuck Boderman, American Honda VP of Powersports, for an update on Q1…
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Honda extends production halt of ATVs, side-by-sides at HSC through May 1
As the unprecedented economic impact of the fast-changing COVID-19 pandemic worsens, Honda continues to evaluate conditions and make temporary adjustments…
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