BMW Motorrad USA, in partnership with non-profit motorcycle adventure route designer Backcountry Discovery Routes, has announced the addition of the newest off-pavement experience – the Wyoming Backcountry Discovery Route (WYBDR). ...
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Dealership adding stand-alone building for three new brand partners
The start of 2022 will have a new look for many expanding dealerships, and it’s exciting to learn of growth prospects that we continue to hear about and will be ...
Read More »Dealership uses YouTube for walk around comparison: video
If a picture is worth a thousand words, then what’s a YouTube video worth? CalMoto in Mountain View and Livermore, California, recently posted a YouTube video to its channel of ...
Read More »BMW Motorrad no longer exhibiting at EIMCA, Intermot
BMW Motorrad has realigned its strategy for product launches in order to provide optimized communication through new live and digital formats. The Munich-based manufacturer said new live and digital formats ...
Read More »2021 BMW G 310 R features electronic throttle grip
With its powerful, dynamic single cylinder, the appearance in 2015 of the BMW G 310 R opened up the world of BMW Motorrad’s Dynamic Roadster for the capacity segment under ...
Read More »2020 BMW S 1000 XR test review via Rider Magazine
Rider Magazine’s latest Tour Test Review puts the spotlight on the 2020 BMW S 1000 XR as its sport-adventure-tourer machine of focus. Click here to see the full review with ...
Read More »16K bikes recalled due to fuel pump flange leak
The National Highway Traffic Safety Administration announced that a fuel leak in the presence of an ignition source can increase the risk of a fire, leading to BMW of North ...
Read More »European brand reports best sales ever for month of June
A top European motorcycle manufacturer has revealed that the brand posted its best sales results ever for the month of June and is aiming for more success. BMW Motorrad concludes ...
Read More »Polaris recalls Phoenix 200 ATVs due to crash hazard
The U.S. Consumer Product Safety Commission announced that Polaris is recalling about 2,800 Phoenix 200 ATVs. The throttle lever stop can fail due to damage during shipping, posing a crash ...
Read More »Ex-BMW, H-D, Triumph exec lands with KYMCO USA
KYMCO USA, Inc. announced that a 25-year veteran of the powersports industry with stops at such companies as BMW Motorrad, Harley-Davidson, Triumph and Zero Motorcycles is joining the company as ...
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