From The Print Edition

Now in its 15th year in the U.S., brand brings youth into stores Since SSR Motorsports was founded in 2002, the company has constantly evolved. Now, with a steady foothold in ...

Company updates 2017 offerings  Western Service Contract, fueled by McGraw Powersports, has big plans for the rest of 2017. For nearly 40 years the company has provided extended protection for ...

Powersports DEALER Seminars get first sponsor support Powersports Business announced that Yamalube has signed on as Premier Sponsor of the 2017 Powersports DEALER Seminars @ AIMExpo, the annual dealer educational sessions held ...

Race makes its debut at U.S. Bank Stadium I’ve been pretty lucky to have traveled to Supercross races over the past three years. In 2014, I went to the Oakland ...

Boswell’s H-D adds new retail outlet in Nashville’s Marathon Village  While it’s known as the “Heart of Country Music,” Nashville, Tennessee, also plays home to Boswell’s Harley-Davidson’s sixth and newest ...

The American International Motorcycle Expo (AIMExpo) announced that Amy Hogancamp has joined the Motorcycle Industry Council (MIC) as marketing manager for the MIC Events team that produces AIMExpo. Her responsibilities ...

Bad Boy also renamed Textron Off Road Textron Inc. has been making inroads into the powersports industry since it acquired the Bad Boy brand of electric side-by-sides in 2010, but ...

Sandhills Cycle Center, Inc. has been sold to two different dealerships.  Sandhills Cycle Center, Inc. was formed in 1972 by Jimmy Melton, Sherril Lee and Charles Auman Jr. In 1988, ...

Baja Designs offers a wide-ranging line of auxiliary LED lighting systems for the growing adventure motorcycle market to assure confident, safe nighttime trail riding adventures.   Using its vast knowledge ...

Ducati announced the launch of its new flexible financing program, Ducati Premier Financing, a product of Ducati Financial Services. VW Credit, Inc. (dba Ducati Financial Services) is a servicer for ...