The American International Motorcycle Expo (AIMExpo) announced that Amy Hogancamp has joined the Motorcycle Industry Council (MIC) as marketing manager for the MIC Events team that produces AIMExpo. Her responsibilities will touch nearly every area of the show from sales, marketing, social media, advertising and more. Hogancamp’s 13 years of marketing experience in a variety of industries, including event marketing, made her the perfect candidate for the role.
Prior to her coming on board with the MIC Events/AIMExpo team, Hogancamp’s most recent experience was working as the marketing communications specialist for Allied Business Schools, an online educational portal. In prior roles with Stemtech Health Sciences, The Eleven Agency and Bank of America, she was responsible for event marketing, including social media, communications, website and content development, gaining direct experience in copywriting, press relations, email marketing, project management, marketing strategy and more.
“We wanted to find the perfect fit for our tight-knit team, and we found it in Amy,” said Cinnamon Kernes, show director.