Sandhills Cycle Center sold

Sandhills Cycle Center, Inc. has been sold to two different dealerships. 

Sandhills Cycle Center, Inc. was formed in 1972 by Jimmy Melton, Sherril Lee and Charles Auman Jr. In 1988, Auman left the business, leaving Melton as the president and Lee as the secretary. 

“After 45 years as a Harley-Davidson dealer, it was finally time to retire,” Melton commented. He and Lee contacted George C. Chaconas from Performance Brokerage Services, who facilitated the sale of the Yamaha franchise to Jerry and Keith Covington at Sport Cycles of Rockingham, North Carolina. Simultaneously, Chaconas found a buyer for Sandhills Harley-Davidson, Robbie Cox. 

The Cox family established the first Cox’s Harley-Davidson in Asheboro, North Carolina, in 1961. Since then and for over 50 years, three generations of Cox family members have owned and operated the dealerships. In 2004, the family opened the Harley-Davidson dealership in Rock Hill, South Carolina, and in 2006, they added Cox’s Northern Tier Harley-Davidson in Mansfield, Pennsylvania. In 2015, the Cox family hired Chaconas to sell their Cox’s Northern Tier dealership in order to focus on their Carolina portfolio. 

Sandhills Harley-Davidson will operate under its new name Cox’s Double Eagle Harley-Davidson and will remain at its current location at 7540 NC Highway 15 501 South in Pinehurst, North Carolina, 28370. The dealership gets its name from the abundance of golf courses in and around Lee County. Robbie Cox has remodeling plans for a new dealership to open its doors in the spring. 


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