From The Print Edition
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Texas dealer keeps community at its center
Cycle Center of Denton recognized with Ray Price Community Service Award For almost two decades, Cycle Center of Denton has…
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For Harley dealers, school is cool
Students, dealers benefit from Harley-Davidson’s Riding Academy training program During Harley-Davidson’s fourth quarter conference call in late January, CEO Matt…
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Electric stand-up PWC released
Zero Motorcycles technology powers Gratis X1 Water sports enthusiasts of all levels looking to ride waterways off limits to gas-powered…
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Cub Cadet launches Challenger 550, 750 UTVs
New side-by-sides bring customization options Ohio-based Cub Cadet revealed in March two new utility vehicle models designed around the consumer with…
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UTV OEM finds hiring climate difficult
ODES UTVS has several open positions in DFW ODES UTVS expected to see some sizable growth when it moved its assembly…
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Giant Loop sponsors charity fashion event
Giant Loop sponsored his and hers motorcycle inspired fashions in the Rubbish Renewed Eco Fashion Show in late January in…
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Sullivans Inc. 2017 Spring Catalog launches
The Sullivans Inc. 2017 Spring Catalog is fresh off the press. Dealers can order some of the bestselling offerings in…
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Hornet Outdoors expands product line
Five-year-old brand adds dealers, distributors Five years ago, the Galley family launched Hornet Outdoors with only a handful of products.…
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Arctic Cat gets kids on 2018 sleds at demo event
ERX proves and idea setting for all-new ZR 200, 120 We continue to hear chatter about how to get more…
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Indian continues market share growth
Victory closure allows Polaris to focus more on other brands When Polaris announced in early January that it was shutting…
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Harley-Davidson reaches out to new motorcyclists
The Motor Company increases focus on growing the sport It was just over three years ago that Harley-Davidson unveiled the…
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Indiana Suzuki dealer presents bike to USO fundraiser winner
In celebration of Military Appreciation Day on January 14th at Petco Park in San Diego, Suzuki Motor of America donated…
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SSR Motorsports expands product lineup
Now in its 15th year in the U.S., brand brings youth into stores Since SSR Motorsports was founded in 2002, the…
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Maintaining protection through innovation
Company updates 2017 offerings Western Service Contract, fueled by McGraw Powersports, has big plans for the rest of 2017. For…
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Yamalube named premier sponsor of AIMExpo seminars
Powersports DEALER Seminars get first sponsor support Powersports Business announced that Yamalube has signed on as Premier Sponsor of the 2017 Powersports…
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Minneapolis Supercross backstage pass with Team HRC
Race makes its debut at U.S. Bank Stadium I’ve been pretty lucky to have traveled to Supercross races over the…
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Harley dealership group changes its tune
Boswell’s H-D adds new retail outlet in Nashville’s Marathon Village While it’s known as the “Heart of Country Music,” Nashville,…
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AIMExpo hires marketing manager
The American International Motorcycle Expo (AIMExpo) announced that Amy Hogancamp has joined the Motorcycle Industry Council (MIC) as marketing manager…
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Textron completes Arctic Cat acquisition, looks ahead
Bad Boy also renamed Textron Off Road Textron Inc. has been making inroads into the powersports industry since it acquired…
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Sandhills Cycle Center sold
Sandhills Cycle Center, Inc. has been sold to two different dealerships. Sandhills Cycle Center, Inc. was formed in 1972 by…
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