Features
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Arai’s all-new Corsair-X outfitted with upgrades
Arai’s Corsair model has long been renowned as one of the most advanced, highest quality helmets available anywhere in the…
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Yamaha YXZ1000R: ‘Most buzz I’ve seen in 19 years’
First-of-its-kind 5-speed manual starts at $19,799 Mike Goff, co-owner of Snake River Yamaha, a single-line dealer in Meridian, Idaho, didn’t…
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Power 50 dinner honors the best dealers in the industry
Who will be No. 1? That’s what the industry is wondering, as Powersports Business prepares for its third annual Power…
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It’s a dealership hat trick for EagleRider
EagleRider, following the grand opening of Indian Motorcycle Los Angeles, has announced the acquisition of San Diego Indian Motorcycle, originally…
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Dealers anticipate customers who are ready for snow
Outlook for 2015-16 season strong thanks to product advancements For snowmobile dealers across America two things can make or break…
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Black Widow H-D gets new ownership
Considering retirement in 2009, Armand and Irene Pinard had been in discussions with George C. Chaconas of Performance Brokerage Services…
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Bel-Ray unveils new synthetic oil for touring, sport bikes
With summer riding season in full swing, Bel-Ray is helping motorcycles perform at their best with EXS Synthetic Ester 4T…
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AquaX USA proving to be a hit for amateurs
Third season shows growth among amateur PWC racers The Beatles weren’t the only successful British Invasion. P1 AquaX USA, a…
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Wienen makes it a 4-peat on YFZ450R
Yamaha Racing’s Chad Wienen once again defended his title at the AMA Pro ATV MX Series Championship with his fourth…
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Service turnaround adds to unit sales growth
Motoprimo GM looks for ‘attitude, amplitude’ in employees Fresh off of a successful Yamaha demo day, Motoprimo Motorsports’ general manager Craig Turman…
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Promotion at CFMOTO
Plymouth, Minn., is home to plenty of key players in the industry, including CFMOTO’s U.S. operations. PSB editor in chief…
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‘It’s what we live and what we do’
BMW Motorcycles of Riverside focuses on adventure touring It was only 11 years ago that Dan Schoo bought his first…
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Carlisle introduces new Trail Pro ATV/UTV tires
The Carlstar Group has introduced the new Carlisle Trail Pro tire for ATVs and side-by-sides. Trail Pro is a premium-quality…
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Arctiva unveils revamped apparel lineup for 2015-16
Want a snowmobile brand that will take care of all your outerwear needs this winter? Parts Unlimited brand Arctiva has…
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ISMA reports 2014-15 sales results
The International Snowmobile Manufacturers Association reports that snowmobile sales in North America continued to show a positive growth pattern in…
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Klim aiming to improve the ride
New waterproof snowmobile gloves offer improved grip Dealers who plan to attend or exhibit at any number of snowmobile shows…
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Snowmobile Hall of Fame names inductees
The Snowmobile Hall of Fame and Museum in St. Germain, Wis., has announced its four inductees for 2016: Hubert Fixsen,…
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Florida finale to cap Pro Watercross season
World Championship gets TV deal for Sept. 19-27 event in Naples, Fla. Which would you rather choose: A vacation…
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F&I trainer to head service contract division
Brown & Brown of Kentucky announced the creation of an aggressive new division within its service contract sector headed by…
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Survey: Snowmobile buyers turn to dealers
Snow Goer survey reveals riders’ current habits, future plans Nearly one-third of the snowmobilers recently surveyed by Snow Goer magazine plan to…
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