Features
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Indian continues market share growth
Victory closure allows Polaris to focus more on other brands When Polaris announced in early January that it was shutting…
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ARGO shifts DSM territories in Canada
Onatrio-based ARGO announced the shuffling of two of its top district sales managers as part of a Canadian territory realignment…
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Harley-Davidson reaches out to new motorcyclists
The Motor Company increases focus on growing the sport It was just over three years ago that Harley-Davidson unveiled the…
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Indiana Suzuki dealer presents bike to USO fundraiser winner
In celebration of Military Appreciation Day on January 14th at Petco Park in San Diego, Suzuki Motor of America donated…
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SSR Motorsports expands product lineup
Now in its 15th year in the U.S., brand brings youth into stores Since SSR Motorsports was founded in 2002, the…
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Maintaining protection through innovation
Company updates 2017 offerings Western Service Contract, fueled by McGraw Powersports, has big plans for the rest of 2017. For…
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Yamalube named premier sponsor of AIMExpo seminars
Powersports DEALER Seminars get first sponsor support Powersports Business announced that Yamalube has signed on as Premier Sponsor of the 2017 Powersports…
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Minneapolis Supercross backstage pass with Team HRC
Race makes its debut at U.S. Bank Stadium I’ve been pretty lucky to have traveled to Supercross races over the…
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Harley dealership group changes its tune
Boswell’s H-D adds new retail outlet in Nashville’s Marathon Village While it’s known as the “Heart of Country Music,” Nashville,…
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AIMExpo hires marketing manager
The American International Motorcycle Expo (AIMExpo) announced that Amy Hogancamp has joined the Motorcycle Industry Council (MIC) as marketing manager…
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Inaugural Summit launches coaching group
U.S. Motorcycle Coaching Association kicks off in Dallas The U.S. Motorcycle Coaching Association had its first-ever Summit in February. Launched by principals…
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Textron completes Arctic Cat acquisition, looks ahead
Bad Boy also renamed Textron Off Road Textron Inc. has been making inroads into the powersports industry since it acquired…
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Sandhills Cycle Center sold
Sandhills Cycle Center, Inc. has been sold to two different dealerships. Sandhills Cycle Center, Inc. was formed in 1972 by…
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Baja Designs releases adventure bike lighting
Baja Designs offers a wide-ranging line of auxiliary LED lighting systems for the growing adventure motorcycle market to assure confident,…
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Ducati’s Premier Financing launches
Ducati announced the launch of its new flexible financing program, Ducati Premier Financing, a product of Ducati Financial Services. VW…
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Spectro Oils partners with Analog Motorcycles
Spectro Oils of America is proud to announce that it has partnered with Analog Motorcycles. These two great brands will…
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Ski-Doo wows with SHOT starting tech
2018 sleds, four-seater Maverick X3 introduced at Club BRP In true Club BRP fashion the crews from Ski-Doo and Can-Am put…
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KTM parent invests in head-up display firm
NUVIZ gets investment from Pierer Industrie San Diego-based NUVIZ, Inc. announced it has secured a strategic investment from Pierer Industrie AG,…
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Michigan dealership flying high with success
Power 50 dealer’s expansion includes neighboring airstrip Lakeside Motor Sports keeps finding new ways to get customers into its showroom…
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Spectro Oils offers preseason stocking discount
With spring just around the corner, Spectro Oils has announced that it is once again offering its annual preseason stocking…
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